PORTLAND, Ore., March 11, 2014 /PRNewswire/ -- Rentrak (RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with i360, the leading data and technology resource for the pro-free-market political and advocacy community, to provide insights into political audiences by integrating 18 segments of actual voter data with Rentrak's local television viewing ratings.
Rentrak's integration of i360's custom political segments will provide insight into which programs, genres, stations and dayparts deliver higher densities of the voter segments they seek to influence.
"By incorporating individual level data on who voters are and the issues that move them with Rentrak's television viewing information, we are able to take broadcast and cable television targeting to a new level," said Michael Palmer, president of i360. "This powerful combination is a straightforward way for free-market candidates and causes to make smarter, more accurate TV buying decisions in 2014 and beyond."
"The integration of our local ratings with i360's political segments will give clients a distinct advantage in planning campaign strategies," said Chris Wilson, president of national television at Rentrak. "We are proud to continue serve the political platform and provide the tools needed to build more effective campaigns."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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