PORTLAND, Ore., July 17, 2013 /PRNewswire/ -- Rentrak (RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced the launch of a revolutionary long-lead measurement tool called PreAct™, which monitors the audience conversation about a film as early as a year before release to provide insight into audience interest and the impact of pre-release marketing campaigns.
PreAct is a movie industry-first, combining Rentrak's box office measurement with Crimson Hexagon's industry-leading social media analysis capabilities and data analytics developed by Beverly Hills-based research start-up Reactor Research. The new service gives studios and distributors insight that can help gauge interest and performance of theatrical marketing campaigns up to 52 weeks before a film's release.
"PreAct provides clients with unparalleled understanding and measurement of the real-time conversation long before a movie is released," said Ron Giambra, Rentrak's president of Theatrical Worldwide. "Moviegoers are forming opinions earlier than ever before, and PreAct quantifies these insights and provides a game-changing opportunity to course correct during the critical marketing stages of theatrical motion pictures."
As the trusted standard for all studio box office reporting, Rentrak provides real-time, theatre-level reporting across the global theatrical market. Rentrak delivers real-time, geographic-specific box office intelligence, providing users with instant analysis of 99 percent of the domestic box office landscape and information from more than 85,000 screens in 18,000 theaters in 36 countries.
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About Reactor Research
Reactor Research is a Beverly Hills-based research and analytics company formed in 2013 to provide primary and data-driven research insights for the entertainment and media industries.
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's deepest and highest quality insights from social media data. Clients and partners include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations Global Pulse Initiative, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.
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