Rentrak signs multi-year ratings service agreement with Mad Men Marketing

theflyonthewall.com

Rentrak announced a multi-year StationView Essentials contract with Mad Men Marketing, which will utilize Rentrak's ratings currency and Polk Automotive Segmentation for its TV advertising clients. Mad Men Marketing will adopt Rentrak's local TV ratings currency in Jacksonville and Orlando, Fla. to serve its local clients, including those in the automotive sector.

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