Research and Markets: Affinity and Partnership Marketing in UK Household and Home Emergency Insurance

DUBLIN--(BUSINESS WIRE)--

Research and Markets has announced the addition of the "Affinity and Partnership Marketing in UK Household and Home Emergency Insurance" report to their offering.

Finaccord's report titled Affinity and Partnership Marketing in UK Household and Home Emergency Insurance represents the most detailed research ever undertaken on this sector and is one of seven studies in the latest series of publications. Drawing on the results of a survey of 2,650 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for household and home emergency insurance across a range of distributor categories.

These include: banks; building societies, charities; estate agency and property services firms; friendly societies; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; and trade unions. Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of more than 450 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the latest analysis identifies not only the providers of household and home emergency insurance with the most partnerships (overall, and within each category) but, for the first time and using a proprietary formula devised by Finaccord, also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

Reasons To Buy

- understand not only which providers have secured the most partnerships but which are likely to hold the most valuable deals for each of household and home emergency insurance;

- benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy in household and home emergency insurance armed with the best market and competitor intelligence available on this subject.

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