Research and Markets: Best Practices in Budget Allocation Strategies for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US

Business Wire

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/6p3r4j/best_practices_in) has announced the addition of the "Best Practices in Budget Allocation Strategies for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US" report to their offering.

Focus on digital marketing has been increasing with players in the CPG industry such as P&G announcing allocation of 35% of its total marketing budget towards digital. Within digital, social media has been gaining momentum due to on-going innovation from social networking sites, which have enhanced the value proposition for F&B marketers. In terms of channel allocation, mobile has been gaining share within the digital and the overall marketing budget. The key driver for this is the channel's ability to help F&B brands establish direct connections with consumers.

For food & beverage brands, social media offers a strong platform for interacting with consumers and engaging them in a personalized way. More importantly, it enables deeper understanding of consumer behavior and buying intent or preferences. Shifting of consumer base towards mobile has been significant in recent years, which is driving the shift in advertising and marketing budget to social media and mobile marketing. Mobile offers personalization and direct reach to consumers, adding dimension of real time dialogue to the interaction. Together social media and mobile are proving to be extremely valuable proposition for F&B marketers - reaching out to consumers in a personalized manner and gaining deeper understanding of changing market dynamics.

Key Topics Covered:

1 About this Report

2 Best Practices Analysis Framework

3 Analysis and Opinion on Best Practices in Social Media Mobile Marketing

4 Budget Allocation Strategies

For more information visit http://www.researchandmarkets.com/research/6p3r4j/best_practices_in

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Research and Markets
Laura Wood, Senior Manager
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Sector: Food and Beverage

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