Research and Markets: Best Practices in Developing and Executing Social Media Mobile Marketing Strategies for the Food & Beverage Industry in the US

Business Wire


Research and Markets ( has announced the addition of the "Best Practices in Developing and Executing Social Media Mobile Marketing Strategies - Food & Beverage Industry in the US" report to their offering.

Convergence of mobile and social media is enabling food and beverage companies to capitalize on new opportunities to strengthen brand image and gain market share. This unique social-mobile combination is allowing marketers to understand consumer behavior and target them in a personalized manner. There is an increased focus on running integrated campaigns across platforms and advertising channels with social media and mobile becoming core elements. Social media mobile marketing is fundamentally reshaping operational structure along with strategic focus of food & beverage companies. This channel is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage.

However, executing a strategy that combines different channels and segments is indeed challenging. To be successful food & beverage marketers need to invest in the right areas and execute marketing initiatives well. This report provides insights into social media mobile marketing best practices adopted by food & beverage industry in the US. It enables brands to benchmark their market position within the industry along with a broad comparison with other industries. Insights from this report are primarily based on survey results, which have been structured around a proprietary analytical framework. This framework derives best practices across five key pillars and 20 sub-pillars, covering in-depth analysis on more than 85 strategic issues in social media mobile marketing.

The five key pillars include the following:

  • Pillar 1: Strategic Imperatives
  • Pillar 2: Budget Allocation Strategies
  • Pillar 3: Operational Strategies
  • Pillar 4: Targeting Strategies & Innovations
  • Pillar 5: Benefits & ROI

Key Topics Covered:

1 About this Report

2 Best Practices Analysis Framework

3 Analysis and Opinion on Best Practices on Social Media Mobile Marketing

4 Strategic Imperatives

5 Budget Allocation Strategies

6 Operational Strategies

7 Targeting and Campaign Strategy

8 Measuring Benefits and ROI

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Food and Beverage
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