Research and Markets: Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing with the US Food & Beverage Industry

Business Wire


Research and Markets ( has announced the addition of the "Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US" report to their offering.

Leading food & beverage companies are capitalizing on consumer engagement over social networking sites to build a deeper understanding of changing consumer behavior. Mobile marketing is helping marketers in reaching out to consumers directly. Together, mobile and social media are offering real time, personalized solutions for consumers. Over the forecast period, Socintel360 believes focus on creative and engaging content is expected to intensify. As a result, investments and advertising budget allocation towards interactive formats such as video and gaming will increase significantly.

This report answers the following key questions:

  • How food & beverage marketers can formulate holistic social media mobile marketing strategies?
  • Is the campaign strategy effective enough to drive ROI and market share?
  • Engagement Tactics - What are the engagement tactics used by market Leaders?
  • Loyalty Programs - How food & beverage marketers are focusing on developing loyalty programs for social media and mobile marketing along with plans for integrating it with other channels?
  • Format & Platform Strategy - How are advertising formats and platforms being used to target consumers?
  • Content Creation - What are the strategies adopted to create content for social media mobile advertising?
  • Strategic & Tactical Collaboration - Who are market Leaders partnering with to drive returns from social media mobile advertising?
  • Analytics & Tools - What is driving investments in analytics and tools?
  • Location Based Marketing - what is driving investment in location based marketing?

Key Topics Covered:

1 About this Report

2 Best Practices Analysis Framework

3 Analysis and Opinion on Best Practices in Social Media Mobile Marketing

4 Targeting and Campaign Strategy

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Food and Beverage
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