Research and Markets: Best Practices in Measuring Benefits & ROI from Social Media Mobile Marketing Initiatives for the US Food & Beverage Industry

Business Wire

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5bqz9n/best_practices_in) has announced the addition of the "Best Practices in Measuring Benefits & ROI from Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US" report to their offering.

A majority of food & beverage companies consider social media mobile marketing initiatives as a means to augment their business strategies, but not as a profit booster. These initiatives are primarily seen as mechanisms to get closer to consumers and create a bridge between multichannel approaches. However, this is changing with leading food & beverage marketers focusing strongly on developing social media mobile as a holistic channel, driving activities across the marketing funnel. Consequently, there is increased focus on building a strong mechanism for measuring ROI.

Key Topics Covered:

1 About this Report

2 Best Practices Analysis Framework

3 Analysis and Opinion on Best Practices in Social Media Mobile Marketing

4 Measuring Benefits and ROI

For more information visit http://www.researchandmarkets.com/research/5bqz9n/best_practices_in

Contact:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Food and Beverage
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