Research and Markets (http://www.researchandmarkets.com/research/jtgtjt/best_practices_in) has announced the addition of the "Best Practices in Developing Operational Strategies for Driving Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the US" report to their offering.
Companies in the Leaders category have been introducing organizational changes to enable an integrated structure across marketing channels. Though still in a nascent stage, social media and mobile marketing initiatives are shifting from being utilized on tactical and standalone basis to being used for more holistic, long term initiatives in conjunction with other channels. In addition, there is increased focus on developing a culture that is truly collaborative across business units. However, a majority of the companies in the food & beverage industry still have a separate social media function that monitors activities across BUs with no coordination across divisions.
This report provides extensive analysis of the best practices in formulating operational strategies to execute social media initiatives with a specific focus on food & beverage industry in the US. It provides insights into best practices related to operations, covering the following key aspects of social media mobile marketing - management structure, role of business function, staff allocation and outsourcing marketing functions.
Key Topics Covered:
1 About this Report
2 Best Practices Analysis Framework
3 Analysis and Opinion on Best Practices in Social Media Mobile Marketing
4 Operational Strategies
For more information visit http://www.researchandmarkets.com/research/jtgtjt/best_practices_in
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