Research and Markets: Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market(2011-2016) - Digital signage market is estimated to generate $3.95 billion in 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets(http://www.researchandmarkets.com/research/ba16e7/globaldigitalsig) has announced the addition of the "GlobalDigitalSignage,Dynamic Signage,ElectronicSignage, NarrowcastingMarket(2011-2016), ByComponents(Hardware&Software)/Applications(Indoor,Retail,Transportation, Institutions)/Displays(Led,Plasma,Lcd, Projectors&LedWalls)&Ge" report to their offering.

Digital Signage, since 1994, has seen different phases; right from its evolution and becomes one of the most powerful sources for the display of media information. The segments of a once whole pie are being broken into clearly identifiable pieces each with their own place within the Digital Signage ecosystem.

The report Global Digital Signage Market and its Applications (2011-2016), as the name suggests, illustrates the global scenario in face of the digital signage system over the next five years with insights into technical advancement in the advertisement, innovations in the signage market, increase in demand because of increase in awareness, and decrease in the prices of the displays.

The market sees digital signage as more beneficial in comparison with static signage; as the content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection, and image capture devices.

Digital signage is used for many different purposes and there is no definitive list. However, given below are certain most common applications of digital signage:

• Public information - news, weather, and local (location specific) information such as fire exits and traveler information
• Internal information - corporate messages, health & safety, news, etc.
• Menu information - pricing, photos, ingredients, and the other food information including nutritional facts
• Advertising - either related to the location the signage is in or just using the audience reach of the screens for general advertising
• Brand building - in-store digital signage to promote the brand and build a brand identity
• Influencing customer behavior - directing customers to different areas, increasing the dwell time on the store premises
• Enhancing customer experience - applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
• Enhancing the environment - with interactive screens (in the floor for example) or with dynamic wayfinding

The Global Digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016; at a CAGR of 27.29% from 2011 to 2016.

Key Topics Covered:

1 Introduction 2 Summary 3 Market Overview 4 Components Market 5 Applications Market 6 Display Technology Market 7 Geographical Analysis 8 Competitive Landscape 9 Company Profiles

Companies Mentioned:

• - Adflow Networks - Au Optronics - Brightsign Llc - Broadsign International Inc - Cisco Systems Inc - Hewlett-Packard Company - Keywest Technology - Nanonation Technology - Navori - Nec Display Solutions Ltd - Omnivex Corporation - Onelan Ltd - Panasonic Corporation - Planar Systems Inc - Samsung Electronics Co. Ltd - Scala - Ucview - Winmate Communication Inc - Lg Display Co. Ltd

For more information visit http://www.researchandmarkets.com/research/ba16e7/globaldigitalsig