Research and Markets: The Growing Importance of Health & Wellness for the Asian Juice Industry

Business Wire


Research and Markets ( has announced the addition of the "The Growing Importance of Health & Wellness for the Asian Juice Industry" report to their offering.

The pursuit of Health & Wellness is one of the most powerful drivers of consumers' product choices. This presentation explores what Health & Wellness means to consumers in the Asia Pacific region, and what juice manufacturers need to do to help consumers to realize their health goals.

Features and benefits

- Understand how consumers define Health & Wellness and how this can be applied to new juice products and marketing.

- Gain unique consumer insight from six Asia Pacific countries that reveals how consumers are trying to make healthier food and drink choices.

- Draw inspiration from best-in-class examples of juice innovation from the Asia Pacific region and around the world.


The concept of "wellness" is not merely confined to issues such as diet and nutrition. Consumers associate wellness with a range of factors including living a more sustainable lifestyle and trying new experiences, in what represents a more holistic approach to health and wellbeing.

The growing interest in food and drinks that address specific health concerns reflects consumers' willingness to take more responsibility for improving their health via the food and drink choices they make.

For more information visit

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beverage
View Comments