Research and Markets: Life Insurance in Romania, Key Trends and Opportunities to 2017

Business Wire


Research and Markets ( has announced the addition of the "Life Insurance in Romania, Key Trends and Opportunities to 2017" report to their offering.

Life insurance is the second-largest segment in the country's insurance industry, accounting for 21% of gross written premium in 2012. The main reason for the decline in gross written premium during the review period is the global financial crisis of 2008 which adversely impacted the Romanian economy, producing high unemployment rates, a high budget deficit, and a fall in demand. The country's GDP declined by 6.6% in 2009 and 0.9% in 2010. In 2010, the Romanian government implemented austerity measures such as a reduction in government employee salaries and social security benefits.

This further affected the purchasing power of Romanians and their ability and willingness to purchase investment products such as life insurance. The Romanian economy started to recover in 2011, primarily driven by a considerable increase in agricultural production. The country's GDP is expected to increase at a CAGR of 2.6% over the forecast period. This is expected to result in a gradual rise in the demand for life insurance products.

Key Topics Covered:

1 Executive Summary

2 Introduction

3 Regional Market Dynamics

4 Life Insurance - Regional Benchmarking

5 Romanian Insurance Industry Attractiveness

6 Life Insurance Outlook

7 Analysis by Distribution Channel

8 Porter's Five Forces Analysis - Romanian Life Insurance

9 Reinsurance Growth Dynamics and Challenges

10 Governance, Risk and Compliance

11 Competitive Landscape and Strategic Insights

12 Business Environment and Country Risk

13 Appendix

Companies Mentioned:

  • Alico Asigurari Romania SA
  • Allianz-Tiriac Asigurari SA
  • Asirom Vienna Insurance Group SA
  • BCR Asigurari de Viata Vienna Insurance Group SA
  • BRD Asigurari de Viata SA
  • Generali Asigurari SA
  • Grawe Romania Asigurare SA
  • Groupama Asigurari SA
  • ING Asigurari de Viata SA
  • Metropolitan Asigurari SA

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Life Insurance
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