Research and Markets (http://www.researchandmarkets.com/research/v988fs/mobile_internet) has announced the addition of the "Mobile Internet Survey in the Middle East and Africa 2013: Mobile Device and SIM Purchase and Usage" report to their offering.
One should not assume that because people in MEA are new to the mobile Internet, they are any less demanding than users elsewhere in terms of quality.
Analysys Mason's survey of mobile Internet users in 2012-2013 in the Middle East and Africa (MEA) revealed that users have high expectations for handsets and networks used to access the Internet. They are concerned about coverage and speed, are looking for value from their operators and a high-quality experience from data networks.
This report provides:
- the findings from primary research on mobile Internet users in the MEA region
- analysis of decision criteria for selecting operators and handsets
- a breakdown of mobile Internet user numbers by country
- analysis of multiple-SIM usage in the region
- recommendations for operators on how to better support the needs of mobile Internet users in MEA.
The survey was conducted during November 2012-January 2013 with a sample of 4250 mobile Internet users in six countries (three in the Middle East and North Africa (MENA) and three in Sub-Saharan Africa (SSA)). It was carried out in association with On Device Research.
Data is provided for the following six individual countries in two regions of the Middle East and Africa.
Sub-Saharan Africa (SSA):
- South Africa.
The Middle East and North Africa (MENA):
- Saudi Arabia
- United Arab Emirates (UAE).
For more information visit http://www.researchandmarkets.com/research/v988fs/mobile_internet
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