Research and Markets: Successes and Failures Case Study 2013: Kit Kat Chunky Champion Campaign

Business Wire


Research and Markets ( has announced the addition of the "Successes and Failures Case Study: Kit Kat Chunky Champion Campaign" company profile to their offering.

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how disruptive digital marketing can be used to bolster consumer engagement with incremental product innovations, such as new flavor variants.

Features and benefits

Use Datamonitor's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.


Effective innovation is the key to sustained competitive advantage in the consumer packaged goods industry, and brands can significantly benefit from learning why certain products do not perform as well as expected, and why others succeed, in order to inspire ideation and innovation.

Datamonitor constantly monitors the big winners and losers in the consumer packaged goods industry. Each case study is supported by an objective summary and tangible evidence of success or failure, and then contextualized by Datamonitor's own research and analysis.

Your key questions answered

- How does Datamonitor define success and failure?

- Why is Kit Kat Chunky's "Choose a Champion" campaign considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this marketing campaign capitalized on?

- What can I learn from the success of Kit Kat Chunky's digital crowdsourcing campaign?

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About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Snacks and Confectionery
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