Research and Markets: Successes and Failures Case Study 2013: Whole Foods Market Illustrates How to Adopt a Tailored Approach to Expansion without Compromising Brand Ideals

Business Wire

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/pv5qtq/successes_and) has announced the addition of the "Successes and Failures Case Study: Whole Foods Market" company profile to their offering.

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns.

Features and benefits

- Use Datamonitor Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Highlights

The contrast between Whole Foods' success and Fresh & Easy's demise illustrates the importance of acknowledging the diversity of each market and tailoring formats and store offerings accordingly.

Your key questions answered

- Why is Whole Foods Market considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Whole Foods Market?

For more information visit http://www.researchandmarkets.com/research/pv5qtq/successes_and

About Research and Markets

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Sector: Food
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