Research and Markets: Successes and Failures Case Study 2013: Stark Naked Pesto

Business Wire


Research and Markets ( has announced the addition of the "Successes and Failures Case Study: Stark Naked Pesto" company profile to their offering.

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Stark Naked Pesto was withdrawn from the market following prosecution for making false claims as to the origin of ingredients used and freshness of the brand.

Features and benefits

- Use Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.


Stark Naked Pesto launched in 2005, positioning itself as a fresh UK pesto made premium quality ingredients, including locally grown herbs.

In 2012, the brand was fined for misleading consumers with false labelling on pack, for example using sunflower oil where it claimed to only use extra virgin oil, and sourcing "local" herbs from Israel.

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Research and Markets
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Sector: Food
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