Research and Markets: Successes and Failures Case Study 2013: Peppersmith

Business Wire


Research and Markets ( has announced the addition of the "Successes and Failures Case Study: Peppersmith" company profile to their offering.

Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates the power of "breakthrough innovation" that challenges category conventions with a truly disruptive and holistic marketing mix.

Features and benefits

Use Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.


Peppersmith is a niche chewing gum that is "natural," "ethical," and good for teeth. High quality ingredients, accredited oral health benefits, standout packaging, ethical practices, effective marketing messaging, and a tenacious approach to securing distribution have all contributed to significant brand growth.

Your key questions answered

- Why is Peppersmith gum considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Peppersmith gum?

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About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets
Laura Wood, Senior Manager.
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Sector: Food
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