Research and Markets: US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

Business Wire


Research and Markets ( has announced the addition of the "US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014" report to their offering.

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer needs. Social media mobile advertising has offered food & beverage marketers a strong platform to understand and reach out to consumers. We expect advertising spend by food & beverage companies through social media mobile channel to outperform the industry average.

Convergence of mobile and social media is enabling food and beverage companies to capitalize on new opportunities to strengthen brand image and gain market share. This unique social-mobile combination is allowing marketers to understand consumer behavior and target them in a personalized manner. More importantly, there is an increased focus on running integrated campaigns across platforms and advertising channels. In addition, mobile marketing is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage. As a result, social media mobile marketing is fundamentally reshaping operational structure along with strategic focus of food & beverage companies.

Key Topics Covered:

1. About this Report

2. Executive Summary

3. Dynamics of Social Media Based Mobile Marketing

4. Mobile Strategies of Social Networking Sites and Opportunities for Food & Beverage Brands

5. Analysis of Social Media Mobile Advertising Spend

6. Social Media Mobile Advertising Strategies in Food & Beverage Industry

7. Innovation in Social Media Mobile Advertising

8. Broader Market Trends and Drivers: Charts and Tables

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Advertising and Marketing, Social Media
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