Research Now Studies the Royal Baby: Pinot, Chardonnay or Rihanna?

Marketwired

PLANO, TX--(Marketwired - Jun 27, 2013) - Ever since the announcement of the Duchess of Cambridge's pregnancy, the media have been in a frenzy over the unborn child's future. Will our future monarch be called Diana, Albert or Chardonnay?

Research Now today revealed the results of an international study to discover the public's predictions for the birth of the royal baby. A sample of 2,975 people from the U.K., U.S. and Australia were asked to guess the sex of the child, its name, and who they think the godparents will be.

According to the data, more people think the baby will be a girl. This belief is the strongest in the U.S. (60%); in the U.K., people think the chances of a girl are slightly lower (52%) and in Australia, slightly lower again (50%). People think it very unlikely that Kate will be having twins (3.8% in the U.S., 2.7% in Australia, and 2.5% in the U.K.). Generally, people believe that the baby will be a healthy weight of six to seven pounds (48%).

The name game

In a surprising turn of events, the U.K. has chosen Spencer as the most likely boy's name. Australia and the U.S. are more traditional with their choices, with George (Australia) and Edward (U.S.) being the most popular of predictions. However, Brits are conventional when it comes to female names, with the most popular being Elizabeth. On the other hand, a few amongst those surveyed aren't so keen on tradition and cited Adele and Rihanna as likely names to be chosen. Both Americans and Australians think the baby is most likely to be called Diana, in homage of William's deceased mother.

Not so godly godparents?

Most people believe that Prince Harry (60%) and Pippa Middleton (35%) will be the chosen godparents. Elton John was ranked as a likely choice by 1% of respondents across all three countries. Interestingly, in America, Kim Kardashian and Kanye West (0.6%) were chosen more frequently than Elton John (0.4%). Other surprising celebrities cited as possible godparents in the survey include The Beckhams, Lady GaGa and JK Rowling.

About the methodology
Research Now used its "BY-INVITATION-ONLY"™ consumer research panels to carry out the online survey between 17 June and 20 June 2013. The data is based on a sample size of 948 people in the U.K., 1,003 people in the U.S., and 1,024 people in Australia, aged 18 and over. To ensure a safe and robust sample, quotas were set to population statistics across all three markets.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

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