Responsys Expands APAC Operations Into Japan

Marketwired

SAN BRUNO, CA--(Marketwire - Oct 30, 2012) - Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced its expansion into Japan, further strengthening Responsys' offering and presence in the APAC region. In Japan, Responsys is working with customers such as HOME'S, the country's largest real estate listing and information site (Next Co. Ltd) and retailer Coach Japan to automate and optimize their digital marketing programs.

"Responsys is aggressively expanding our global reach into APAC," said Dan Springer, Chief Executive Officer of Responsys. "Australia has been a strong market for us, and Japan presents another strategic growth opportunity for Responsys within the APAC region. We look forward to serving existing customers in this market and forging new relationships with companies that want to market more effectively to consumers across the key digital channels -- email, mobile, social, display and the web."

Responsys' expansion into Japan is an important move for the company given consumers in Asia are more engaged than ever across the digital channels. For example, in Japan, 96 million people will use the internet by 20131, while currently 102 million people use mobile devices2 and 47% of smartphone owners access social media on their device daily3.

Mr. Yosuke Hisamatsu, Marketing Director at HOME'S commented, "Smart digital marketing is becoming increasingly critical to maintaining customer loyalty, which is why we believe the Responsys Interact Suite will have a significant impact on HOME'S business. Being able to send targeted communications to our customers in an automated way will not only drive increased engagement and revenue, but will allow us to invest more time in our marketing strategy and spend less time executing manual campaigns."

Responsys is exhibiting at ad:tech Tokyo this week.

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit responsys.com.

Connect with Responsys

1 New Media Trend Watch, "Japan," http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/54-japan
2 Comscore, "Japan's Smartphone Surge," http://www.comscore.com/chi/layout/set/popup/Insights/Press_Releases/2012/8/Japan_Smartphone_Surge
3 New Media Trend Watch, "Japan," http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/54-japan

Contact:

Heather MacKinnon
Responsys, Inc.
415.278.5437
Email Contact

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