SAN BRUNO, CA--(Marketwire - Feb 7, 2013) - Responsys, Inc. (
"Attracting and retaining world-class marketing strategists has played a critical role in our ability to lead the cross-channel marketing software and services category," said Ed Henrich, Senior Vice President of Professional Services at Responsys. "Both Rich and Ted bring unparalleled industry and strategic marketing experience to Responsys, further strengthening our ability to help brands transform how they interact and build relationships with today's consumers across the digital channels."
Rich Fleck has been working in online analytics and strategy for the past 15 years. Prior to joining Responsys, Fleck was Vice President of Digital Strategy at Merkle, Vice President of Strategic Services at Epsilon Interactive, and a leader in the strategic services group at DoubleClick. Earlier in his career, Fleck co-founded a boutique analytics consulting firm, served as a consultant for Accenture, and managed the online analytics functions for two internet start-ups.
"What attracted me to Responsys is its impressive mix of high caliber talent, industry leading technology and world-class client roster -- this is not an easy combination to find in today's market," said Fleck. "I'm looking forward to helping our clients move from a traditional campaign mindset to one that puts the consumer at the center of their marketing strategies, allowing them to drive long-term revenue in a sustainable way."
With more than 20 years in the digital marketing industry, Ted Wham comes to Responsys from Orbitz.com where he was Vice President of Customer Relationship Marketing, leading a team responsible for email marketing, online personalization, and loyalty program development and execution. Previously, he oversaw email marketing at Expedia and Hotwire and was General Manager for the European operations of Epsilon Interactive. In 2004, Wham was awarded a "Database Marketing Excellence" award by the National Center for Database Marketing (NCDM) and in the same year, Jupiter Research (now part of Forrester Research) described his email marketing efforts for Hotwire as, "Not only ahead of the competition, but among the best practices across all online marketing."
"Throughout my career, I have always admired Responsys' steady focus on keeping the customer front and center," said Wham. "I feel honored to be joining the team and to have the opportunity to help some of the best brands in the travel industry more effectively use the digital channels to drive more revenue and build differentiated relationships with their customers."
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Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit responsys.com.
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