SAN BRUNO, CA--(Marketwire - Oct 23, 2012) - Responsys, Inc. (
At JUMP, Scott Jones, General Manager of Display at Responsys, will discuss how digital marketers are turning display advertising from an acquisition channel into a powerful new relationship marketing channel. Jones will be joined by Jill Chernin, Digital Marketing Manager at L'Occitane, who will share how her team is using Responsys Interact for Display to target display ads based on what they know about each customer.
"The future of display has arrived," said Jones. "With the vast amount of data driven intelligence available to marketers, display ads can now be targeted and personalized just like an email campaign. Responsys customers, like L'Occitane, are delivering personalized, dynamic display ads in conjunction with other digital communications, such as email, to not only drive transactions, but also develop lasting relationships with their customers."
On October 24, Responsys will be participating in another Econsultancy event, Digital Cream Chicago, an invitation-only roundtable series designed as an opportunity for senior client-side digital marketers to discuss best practices with industry experts. Here, David Hibbs, Senior Strategic Consultant at Responsys, along with Craig Hanna, Executive Vice President of Econsultancy, will host two roundtables; one on integrated marketing and the other on successful social marketing strategies.
JUMP New York will host over 750 attendees interested in today's leading multi-discipline marketing efforts, and will feature speakers from The Coca-Cola Company, Diageo, Columbia Business School Brand Center and 3M, among many others. Responsys will be exhibiting at booth number 24.
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit responsys.com.
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