SAN BRUNO, CA--(Marketwire - Dec 13, 2012) - Responsys, Inc. (
The winning campaign featured L'Occitane's Social Sign-In Offer, an innovative email marketing campaign that sought to increase the number of registrations, or "sign-ins," through Facebook in order to get a more in-depth view of the L'Occitane customer. This valuable customer information can be used to improve targeting and personalization in future email campaigns.
"We're thrilled to be recognized with this award," said Jill Chernin, Digital Marketing Manager at L'Occitane. "Social sign-in is an effective way to get a more detailed picture of your current audience, especially if you don't have the resources or time to run multiple campaigns that encourage customers to opt-in profile information, like their birthday. A solid gift offer and clear login process through Facebook makes the operation seamless and self-sustaining as well."
"At Responsys, we're big believers that the true value of social isn't in the number of likes, but in the richness of customer data that social networks provide," said Heather Blank, Vice President of Marketing Success & Innovation at Responsys. "Partnering with clients like L'Occitane, we're able to develop and execute smart cross-channel campaigns that foster lasting customer relationships and deliver long term value for brands."
Now in its eighth year, the annual MarketingSherpa Email Marketing Award winners are selected from hundreds of entries based upon strategy, creativity, results, and integration into overall marketing programs. For more information and to download the free special report visit: http://www.meclabs.com/training/marketing-summit/email-summit-2013/awards. Award recipients will be recognized at the MarketingSherpa Email Summit in Las Vegas on February 20, 2013. Responsys will also be exhibiting at the show at booth number 401.
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Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit responsys.com.