Retail Customers Propel Toyota's February 2014 Sales

Lexus up about 9 percent; All-new Highlander and RAV4 post double-digit gains for best-ever February

PR Newswire

TORRANCE, Calif., March 3, 2014 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2014 sales results of 159,284 units, a decrease of 4.3 percent from February 2013 on both a daily selling rate (DSR) and raw-volume basis.

Toyota division posted February 2014 sales of 140,429 units, down 5.8 percent year-over-year on both a DSR and raw-volume basis.    

"February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March," said Bill Fay, Toyota division group vice president and general manager. "Boosted by consumer interest and strong truck sales, Toyota led retail sales this month."

Lexus reported February sales of 18,855 units, an 8.7 percent increase on both a DSR and raw-volume basis.

"The luxury segment is off to a good start this year, showing across the board gains," said Jeff Bracken, Lexus group vice president and general manager.  "The new IS continues to be one of the hottest cars in any segment, with sales more than doubling for the fourth straight month."

Other Highlights:

  • Toyota division is no. 1 retail brand
  • Camry posted sales of 29,000 units
  • All-new Corolla records sales of more than 25,000 units
  • Toyota division trucks up 3.5 percent
  • All-new RAV4 up more than 23 percent; best-ever February
  • All-new Highlander up nearly 30 percent; best-ever February
  • 4Runner up 17 percent
  • All-new Tundra up more than 8 percent
  • Lexus cars up more than 19 percent
  • All-new Lexus IS posts triple-digit gains
  • Lexus GS up more than 42 percent
  • Lexus RX posts sales of more than 5,600 units
  • Lexus GX posts triple digit gains

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (TM)  For more information about Toyota, visit www.toyotanewsroom.com.

 

TOYOTA  U.S. SALES SUMMARY

February, 2014











-- CURRENT MONTH --


-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

TOTAL TOYOTA

159,284

166,377

-4.3

-4.3

305,649

324,102

-5.7

-5.7

TOTAL TOYOTA DIV.

140,429

149,038

-5.8

-5.8

269,157

290,552

-7.4

-7.4

TOTAL LEXUS

18,855

17,339

8.7

8.7

36,492

33,550

8.8

8.8










YARIS

1,334

2,045

-34.8

-34.8

2,339

4,942

-52.7

-52.7

COROLLA

25,299

24,999

1.2

1.2

48,052

48,821

-1.6

-1.6

PRIUS

12,861

17,812

-27.8

-27.8

25,066

33,584

-25.4

-25.4

CAMRY

28,998

31,270

-7.3

-7.3

52,330

63,167

-17.2

-17.2

AVALON

3,068

5,703

-46.2

-46.2

7,349

10,543

-30.3

-30.3

SCION FR-S

1,040

1,369

-24.0

-24.0

1,961

2,812

-30.3

-30.3

SCION iQ

166

331

-49.8

-49.8

332

626

-47.0

-47.0

SCION xD

662

596

11.1

11.1

1,254

1,220

2.8

2.8

SCION xB

1,298

1,512

-14.2

-14.2

2,523

2,779

-9.2

-9.2

SCION tC

1,363

1,244

9.6

9.6

2,470

2,508

-1.5

-1.5

TOTAL SCION

4,529

5,052

-10.4

-10.4

8,540

9,945

-14.1

-14.1

TOTAL TOYOTA DIV. CAR

76,089

86,881

-12.4

-12.4

143,676

171,002

-16.0

-16.0










CT

1,230

1,182

4.1

4.1

2,520

2,183

15.4

15.4

HS

0

1

-100.0

-100.0

0

1

-100.0

-100.0

IS

3,517

1,532

129.6

129.6

6,565

2,918

125.0

125.0

ES

4,360

4,817

-9.5

-9.5

8,319

10,003

-16.8

-16.8

GS

1,574

1,108

42.1

42.1

2,874

2,207

30.2

30.2

LS

589

803

-26.7

-26.7

1,223

1,880

-34.9

-34.9

LFA

2

2

0.0

0.0

2

5

-60.0

-60.0

TOTAL LEXUS CAR

11,272

9,445

19.3

19.3

21,503

19,197

12.0

12.0

TOTAL TOYOTA CAR

87,361

96,326

-9.3

-9.3

165,179

190,199

-13.2

-13.2










RAV4

16,451

13,329

23.4

23.4

33,331

24,939

33.7

33.7

FJ CRUISER

1,266

1,355

-6.6

-6.6

2,428

2,587

-6.1

-6.1

VENZA

2,472

3,745

-34.0

-34.0

4,465

7,116

-37.3

-37.3

HIGHLANDER

12,052

9,310

29.5

29.5

22,728

18,141

25.3

25.3

4RUNNER

4,662

3,979

17.2

17.2

8,620

8,464

1.8

1.8

SIENNA

7,364

9,209

-20.0

-20.0

15,060

16,990

-11.4

-11.4

SEQUOIA

980

1,064

-7.9

-7.9

1,767

2,244

-21.3

-21.3

LAND CRUISER

228

216

5.6

5.6

485

493

-1.6

-1.6

TOTAL TOYOTA DIV. SUV

38,111

32,998

15.5

15.5

73,824

63,984

15.4

15.4










TACOMA

10,942

12,644

-13.5

-13.5

20,784

24,266

-14.3

-14.3

TUNDRA

7,923

7,306

8.4

8.4

15,813

14,310

10.5

10.5

TOTAL TOYOTA DIV. PICKUP

18,865

19,950

-5.4

-5.4

36,597

38,576

-5.1

-5.1

TOTAL TOYOTA DIV. TRUCK

64,340

62,157

3.5

3.5

125,481

119,550

5.0

5.0










RX

5,682

6,938

-18.1

-18.1

11,289

12,332

-8.5

-8.5

GX

1,590

628

153.2

153.2

3,033

1,361

122.9

122.9

LX

311

328

-5.2

-5.2

667

660

1.1

1.1

TOTAL LEXUS TRUCK

7,583

7,894

-3.9

-3.9

14,989

14,353

4.4

4.4

TOTAL TOYOTA TRUCK

71,923

70,051

2.7

2.7

140,470

133,903

4.9

4.9










SELLING DAYS

24

24



49

49



DSR = DAILY SELLING RATE








TOYOTA  U.S. SALES SUMMARY

February, 2014











-- CURRENT MONTH --


-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES
















COROLLA

25,280

24,936

1.4

1.4

48,008

48,708

-1.4

-1.4

CAMRY

28,993

31,257

-7.2

-7.2

52,316

63,139

-17.1

-17.1

AVALON

3,068

5,703

-46.2

-46.2

7,349

10,543

-30.3

-30.3

RAV4

12,696

7,652

65.9

65.9

25,499

16,410

55.4

55.4

VENZA

2,472

3,745

-34.0

-34.0

4,465

7,116

-37.3

-37.3

HIGHLANDER

11,912

8,844

34.7

34.7

22,413

17,191

30.4

30.4

SIENNA

7,364

9,209

-20.0

-20.0

15,060

16,990

-11.4

-11.4

SEQUOIA

980

1,064

-7.9

-7.9

1,767

2,244

-21.3

-21.3

TACOMA

10,942

12,644

-13.5

-13.5

20,784

24,266

-14.3

-14.3

TUNDRA

7,923

7,306

8.4

8.4

15,813

14,310

10.5

10.5










RX

3,748

5,925

-36.7

-36.7

7,097

10,162

-30.2

-30.2










TOTAL

115,378

118,285

-2.5

-2.5

220,571

231,079

-4.5

-4.5

N.A. VEHICLES % OF TOTAL

72.4%

71.1%



72.2%

71.3%












TOYOTA DIV. IMPORT CAR

18,748

24,985

-25.0

-25.0

36,003

48,612

-25.9

-25.9

LEXUS IMPORT CAR

11,272

9,445

19.3

19.3

21,503

19,197

12.0

12.0

TOYOTA DIV NA BUILT CARS

57,341

61,896

-7.4

-7.4

107,673

122,390

-12.0

-12.0

TOTAL TOYOTA CARS

87,361

96,326

-9.3

-9.3

165,179

190,199

-13.2

-13.2










TOYOTA DIV. IMPORT TRUCK

10,051

11,693

-14.0

-14.0

19,680

21,023

-6.4

-6.4

LEXUS IMPORT TRUCK

3,835

1,969

94.8

94.8

7,892

4,191

88.3

88.3

TOYOTA DIV NA BUILT TRUCK

54,289

50,464

7.6

7.6

105,801

98,527

7.4

7.4

LEXUS NA BUILT TRUCK

3,748

5,925

-36.7

-36.7

7,097

10,162

-30.2

-30.2

TOTAL TOYOTA TRUCK

71,923

70,051

2.7

2.7

140,470

133,903

4.9

4.9










SELLING DAYS

24

24



49

49



DSR = DAILY SELLING RATE


















--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2014

2013

DSR % 


2014

2013

DSR % 


Toyota Prius Sedan

7,396

11,428

-35.3%


14,601

21,113

-30.8%


Toyota Prius V (only)

1,743

2,543

-31.5%


3,473

5,065

-31.4%


Toyota Prius C (only)

2,681

3,148

-14.8%


5,148

5,839

-11.8%


Toyota Prius Phv (only)

1,041

693

50.2%


1,844

1,567

17.7%


 

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