Retailers Go Omni-commerce with Heartland Payment Systems® and Bigcommerce Partnership

Heartland’s Online Storefront Built Atop the Bigcommerce Platform Gives Small Merchants the Ability to Sell More and Compete with Larger Players

Business Wire

PRINCETON, N.J. & AUSTIN, Texas--(BUSINESS WIRE)--

Heartland Payment Systems (NYSE: HPY), one of the nation’s largest and fastest-growing payment processors, and Bigcommerce, the leading e-commerce platform for innovative businesses, today announced the launch of Heartland’s Online Storefront. The industry’s most comprehensive integrated e-commerce platform, Heartland’s Online Storefront enables merchants to launch their online stores in less than one hour or upgrade their existing e-commerce sites with advanced shopping cart functionality and a host of other features to effectively compete with larger players and ultimately grow sales.

Heartland’s Online Storefront provides a complete omni-commerce retailing solution, including a contemporary, professional mobile-optimized website, fully integrated secure payment processing, digital marketing tools such as search engine optimization, promotions and coupons, email marketing, and integration with eBay and social networks like Twitter, Facebook and Pinterest — all of which can be deployed in as little as one hour. It also features additional functions, enabled by Bigcommerce’s e-commerce platform, that help grow sales and improve the customer experience, including an “abandoned cart saver” option that increases revenue resulting from saved sales. This end-to-end solution streamlines the e-commerce process for merchants by eliminating the need to work with several disparate providers and is supported by round-the-clock customer support and invoicing from one company.

“Like all of Heartland’s merchant solutions, this powerful offering and our technology partnership with Bigcommerce are critical components of Heartland’s omni-commerce solution designed to empower merchant competitiveness and profitability,” said Ian Drysdale, Heartland’s president – network solutions. “Consumer online purchasing is growing rapidly and it is critical that retailers be ready and well equipped to capture the mindshare of connected consumers if they want to prosper. Heartland’s Online Storefront gives small and medium-sized retailers the power to do just that by opening the door to new sales opportunities.”

Both Heartland and Bigcommerce are experienced industry leaders serving more than a combined 46,000 e-commerce merchants in over 60 countries.

“E-commerce is a $250 billion market in the U.S. growing nearly 15 percent every year,” said Steven R. Power, chief revenue officer at Bigcommerce. “In today’s fiercely competitive, increasingly global environment, brick-and-mortar retailers can’t afford not to be online. Our partnership with Heartland significantly lowers the barriers to entry for merchants, making it simpler and easier than ever to launch and manage an online store, and grow their businesses to their full potential. With Heartland’s Online Storefront, retailers won’t just compete with larger players, they’ll win.”

Merchants across the country are already using the combined solutions, including Bon Bon Online, buycellular.com, Panacea Jewelry, The Equine Gourmet, Tradewinds International and many more.

“We created PanaceaJewelry.com to expand beyond normal resale channels, enabling our thousands of customers to purchase securely online while increasing our market presence dramatically,” said Dennis Hassell, Vice President of Sales and Marketing, Panacea Jewelry, Retail Department Division. “Using the Heartland Online Storefront platform, we quickly and easily set up a complete online shop featuring a clean look that complements our unique handmade merchandise. Integrated apps made our shipping and payment processing seamless, while out-of-the-box features like social shopping will help us increase traffic and conversion.”

To learn more about Heartland’s Online Storefront and other e-commerce solutions, visit http://heartlandpaymentsystems.com/eCommerce.

About Heartland Payment Systems

Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, mobile commerce, e-commerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 250,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. More detailed information can be found at HeartlandPaymentSystems.com, HeartlandPaymentSystems.com/Careers, Heartlandpaymentsystems.com/Blog or follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.

About Bigcommerce

Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, YETI Coolers and more than 40,000 others are using Bigcommerce’s built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every small to medium business in the world. For more information, visit www.bigcommerce.com; twitter.com/Bigcommerce; www.facebook.com/Bigcommerce; or plus.google.com/+bigcommerce/.

Forward-looking Statements

This press release contains statements of a forward-looking nature which represent our management’s beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company’s Securities and Exchange Commission filings, including but not limited to the Company’s annual report on Form 10-K for the year ended December 31, 2012. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Contact:
Vault Communications for Heartland
Pamela Caruolo, 610-455-2746
pcaruolo@vaultcommunications.com
or
SHIFT Communications
Caitlin Leddy, 617-779-1830
Cleddy@shiftcomm.com
or
Bigcommerce
Kirsten Knipp, 858-774-5975
kirsten.knipp@bigcommerce.com

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