RFID Now Ready to Scale in Retail: a Wall Street Transcript Interview with Yuval Viner, the CEO of Better Online Solutions (BOSC)

Wall Street Transcript

67 WALL STREET, New York - January 18, 2013 - The Wall Street Transcript has just published its Wireless Communications & Telecom Report offering a timely review of the sector to serious investors and industry executives. This special feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Global Wireless Spectrum Allocation - Telco Dividend Yields - Smartphone Operating Systems - Mobile Trends in Emerging Markets

Companies include: BOS Better On-Line Solutions L (BOSC), Wal-Mart Stores Inc. (WMT) and many others.

In the following excerpt from the Wireless Communications & Telecom Report, the CEO of Better Online Solutions discusses the outlook for his company for investors:

TWST: Please provide a history of Better Online Solutions.

Mr. Viner: Better Online Solutions, or BOS, started in 1990, and we are now the parent company of BOS-Dimex Ltd. and BOS-Odem Ltd. Our brand names include ODEM, ODEMnet, RibuTech, Dimex, Dimex Hagalil, BOS ID, BOS Livestock and BOS RFID Server. The company was active in Israel and around the world before it became a public company on the United Sates Nasdaq. BOS started on the Nasdaq in the 1990s and has continually evolved. Over the last several years, it has changed, and the company now has two divisions. One division is the RFID and mobility division and the other one is involved with the supply chain. My background is in the RFID and mobility area, where I worked for the last 17 years, so I have been able to help the company expand in those markets.

TWST: What are the primary solutions in the RFID and mobile area?

Mr. Viner: As a company, we started by working on projects and implementing ways to collect information. The barcode market is very mature. You see bar codes everywhere now. Bar codes are prevalent with retailers, in warehousing, with manufacturers and just about every other vertical market. When you look closely across the various markets, you will see that they all use bar codes in one way or the other. RFID is the new generation in the area. Although it started a long time ago, it was not widely used and it was not mature. Walmart (WMT) started talking about using RFID seven years ago, but at that time, it did not work very well.

However, over the last year to year and a half, the technology has improved dramatically and now you see that in companies like Walmart, all the garments and textiles are tagged with RFID products. The main issue with RFID, and it doesn't matter which vertical market you are dealing with, is that it collects information automatically. Old technology required an actual person to read the information on the tag and scan it. But ultimately with RFID, the tagging and collecting and reading the information will be automatic, without human involvement. This is a bit theoretical right now because it has not been implemented in the big retailers fully yet, but it is moving that way and is starting to be implemented in quite a few vertical markets.

Let me give you an example of a real project that we implemented...

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

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