Rocket Fuel Ranked No. 1 Fastest Growing Company in North America on Deloitte's 2013 Technology Fast 500(TM)

Attributes 208,897 Percent Revenue Growth to Its Artificial Intelligence and Big Data-Driven Predictive Modeling and Automated Decision-Making Platform

Marketwired

REDWOOD CITY, CA--(Marketwired - Nov 13, 2013) - Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced it ranked No. 1 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rocket Fuel grew 208,897 percent during the period between fiscal year 2008 to 2012.

Rocket Fuel's chief executive officer, George John, credits the company's automated decision-making platform, which produces significantly better results for advertisers, and its diversified base of more than 938 customers with the company's 208,897 percent revenue growth. John said, "We're honored to top Deloitte's list of the fastest growing companies and are committed to transforming the advertising industry through our AI and Big Data-powered platform. The effectiveness of our technology, coupled with our strong and increasing customer base, has propelled Rocket Fuel forward. I am so proud of our team and happy they can be recognized for all their hard work with the #1 spot on such an amazing list of companies."

About Deloitte's 2013 Technology Fast 500™
Technology Fast 500, conducted by Deloitte LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies -- both public and private -- in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2008 to 2012.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.

About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in 19 offices worldwide and trades on the NASDAQ under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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