Rouse Properties Announces Exclusive Partnership with Sonic Notify to Power Interactive Mobile Marketing

- Sonic Notify iBeacon Technology Will be Installed in All 34 of Rouse’s Malls -

- Allows Retailers and Advertisers to Send Targeted Content to Consumers’ Mobile Devices at the Point of Sale -

- Agreement Marks First of its Kind Partnership Between Sonic Notify and a leading Mall Operator -

Business Wire

NEW YORK--(BUSINESS WIRE)--

Rouse Properties, Inc. (RSE), a national owner and operator of premium regional enclosed malls, today announced it has entered into a partnership agreement with Sonic Notify to install beacons in all 34 of its mall locations across the country. Sonic Notify Beacons are small devices that trigger relevant content, advertising and promotions to consumers via their mobile device based on their immediate location. Mobile apps that have integrated Sonic Notify’s Software Development Kit (SDK) detect a beacon’s signal and direct the user’s device to trigger proximity aware actions.

Rouse’s installation of Sonic’s beacon technology in its malls will allow retailers and advertising partners to instantly send personalized greetings, product recommendations and in-store discounts and coupon offers to consumers in precise locations in the mall. The technology overlays content onto an inaudible signal that can be unobtrusively played over an in-store PA system or can be delivered through audio and Bluetooth via the beacons. Sonic Notify’s SDK operates on all iOS and Android devices.

“This partnership with Sonic Notify reflects our continuous efforts to modernize and enhance the shopping experience across our entire portfolio by leveraging the latest cutting-edge technology,” said Andrew Silberfein, president and chief executive officer of Rouse Properties. “We are excited to be the first mall operator in the nation to utilize Sonic Notify’s interactive mobile marketing technology that creates added value for our visitors, drives increases in sales for our retailers, and simultaneously provides Rouse with valuable customer behavior insights and new revenue streams.”

About Sonic Notify, Inc.

Sonic Notify Inc. is the leader in the recently explosive industry of proximity marketing to smartphones and tablets. Sonic Notify provides a complete enterprise ready system of beacons, sdks, and a specifically tailored and highly scalable CMS for retailers to leverage to present valuable messaging to consumer’s mobile devices when shopping in their stores. In addition, the system has a powerful analytics platform allowing the retailer to gain better insights into their customer’s needs, to help create a truly engaging and valuable shopping experience. Sonic Notify has corporate offices in the flatiron neighborhood in NYC and has been delivering powerful proximity marketing to smartphones since 2011, with over 14,000 beacon enabled locations.

About Rouse Properties

Rouse Properties, Inc. (RSE) is a publicly traded real estate investment trust headquartered in New York City and was founded on a legacy of innovation and creativity. Among the country's largest publicly traded regional mall owners, the Company's geographically diverse portfolio spans the United States from coast to coast, and includes 34 malls in 21 states encompassing 23.4 million square feet. For more information please visit: www.rouseproperties.com.

Contact:
Media
Missy Heanue
melissa.heanue@rouseproperties.com
or
Investor Relations
212-608-5108
IR@rouseproperties.com

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