Rouse Properties Partners with Gordon Ramsay’s Production Company for Food Court Wars

- Second Season of Popular Television Series to Feature 13 Rouse Malls -

Business Wire

NEW YORK--(BUSINESS WIRE)--

Rouse Properties, Inc. (RSE), a national owner and operator of regional enclosed malls, today announced it has partnered with One Potato Two Potato, a joint venture production company founded by Gordon Ramsay and Optomen Television, for the second season of Food Court Wars, a popular competitive reality series which will air on Food Network. Food Court Wars will visit 13 Rouse malls throughout the country, with a different mall food court serving as the battle site and ultimate prize location in each episode.

Hosted by Tyler Florence, each episode features two teams competing head-to-head for the chance to open a restaurant and receive complimentary rent for one year in a mall food court. The two teams must create a locally inspired food court concept in 48 hours and then outsell the other team in a single day of business, with the winner awarded a prime location in their local mall’s food court.

Andrew Silberfein, President and Chief Executive Officer of Rouse Properties commented, “We are excited to partner with One Potato Two Potato to help aspiring restaurateurs in our communities achieve their dreams of operating their own restaurant in a premier location that is visited by millions of people annually. Food Court Wars is an inspiring, entrepreneurial-driven television series that shares our vision of realizing opportunity, and this mutually beneficial partnership will provide contestants with prime food court space while offering valuable exposure for our malls.”

Nicola Moody, Executive Producer for One Potato Two Potato said, "We're excited to be partnering with Rouse on the second season of our hit food competition format, Food Court Wars for Food Network. We're looking forward to seeing great new restaurants launched by dedicated entrepreneurs in malls across the country, making their creators' dreams come true. In time we hope many of those new restaurants will grow and expand further, becoming household names, and creating must-visit food courts across America."

About Rouse Properties, Inc.:

Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country's largest publicly traded regional mall owners, the Company's geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit www.rouseproperties.com.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including the smash-hit HOTEL HELL, which was the highest-rated new network show of summer 2012, the blockbuster MASTERCHEF and new hit MASTERCHEF JR., all for FOX; major food competition series FOOD COURT WARS for Food Network which has just been picked up for a second season; as well as massive U.K. hit GORDON RAMSAY BEHIND BARS and GORDON'S GREAT ESCAPE for Channel 4; and MY KITCHEN, for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, COOKALONG LIVE, aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and around the world. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv

Contact:
Rouse Properties, Inc.
Media:
Missy Heanue
melissa.heanue@rouseproperties.com
or
Investor Relations:
212-608-5108
IR@rouseproperties.com

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