AUSTIN, Texas--(BUSINESS WIRE)--
Sales Engine International:
What: Sales Engine International, a leading provider of integrated marketing and sales acceleration services, will present “Marketing’s Role in Sales Enablement: Transforming Sales Performance by Synchronizing Your Sellers with Your Buyers,” a complimentary 60 minute webinar led by Mark Lindwall, a Forrester senior analyst serving sales enablement professionals, and Paul Rafferty, Sales Engine CEO.
When: Tuesday, Sept. 24 at 12 p.m. CDT
How: For more information on the webinar or to register to attend, visit http://bit.ly/1gz7GyL.
Why: Marketing’s role in the buying journey is becoming more critical as B2B buyers make their way through the process with important differences in their individual preferences. Understanding the role that both marketing and sales professionals play in adapting to buyer personas, goals and engagement preferences can make a serious impact on bottom line results. Lindwall will address the critical element of sales enablement in improving sales performance and growing revenue, and Rafferty will address tools and techniques for optimized sales performance.
Takeaways: Webinar participants will learn why their organizations’ sales growth strategies aren’t working and what to do about it; a new way to look at and optimize their selling systems; the importance of understanding buyers and the implications of how and when salespeople engage customers; what sales enablement is and how the right approach will save money and increase revenue; and tools and techniques for facilitating dialogue and process for optimized sales enablement.
About Sales Engine
Sales Engine International accelerates sales and revenue generation through Marketing-as-a-Service, combining marketing automation technology, content development, and inbound and outbound strategies that solve demand marketing executional failure points. The company is headquartered in Austin, Texas. For more information, visit www.salesengine.com.
- Business Services & Activities
Alexis Borucke, 813-334-5741