Sales Simplicity and Propertyshelf Create Strategic Alliance

The Deal Extends Sales Simplicity’s Reach to International Real Estate Markets and US Non-English-Speaking Home Buyers

Business Wire


Sales Simplicity Software, the widely acknowledged leader in CRM, sales automation, dynamic content management, and reporting for the home builder and real-estate sectors, today announced it has entered into a strategic alliance with Propertyshelf.

Propertyshelf has a business footprint in both domestic US and international real estate markets. For the US, Propertyshelf offers a real estate listing-management service for buyers who are non-English-speaking; these are buyers who have found that their needs have been unmet by the traditional MLS services. On the international front, Propertyshelf has been in multi-year partnerships in Nicaragua, Panama, and Ecuador to provide core MLS services and support to real estate professionals.

Sales Simplicity Software was drawn to Propertyshelf to help accommodate the increasing number of non-native speakers here in North America, where Sales Simplicity has a dominant market share among single-family and multi-family builders. Sales Simplicity Software also has a growing international clientele, and Propertyshelf is a natural partner to serve this multi-lingual audience in foreign countries, where Propertyshelf runs the country-specific MLS listings. Propertyshelf is entering Asian and European markets in 2014.

This new partnership follows recent news that Sales Simplicity has been adding customers at a record pace. Sales Simplicity added 40 enterprise users in the previous 18 months, including Top-100 home builders Woodside Homes, a multi-state builder with 1,500 annual starts and William Lyon Homes, a multi-state builder with 700 annual starts. Today, there are 365 enterprise users of Sales Simplicity, and the Company now has the single largest consolidated market share among home builders for CRM and sales automation.

Sales Simplicity’s highly intuitive CRM system offers features similar to, but Sales Simplicity’s CRM is tightly integrated into Sales Simplicity’s award-winning, Cloud-based, sales-automation platform, and the entire system has been specifically envisioned for home builders. Since Sales Simplicity is already linked deeply into Facebook, Twitter, and other social media systems, users of Sales Simplicity’s new CRM features will immediately benefit from single-platform, dash-board-driven campaign management tools linked directly to web analysis, eMarketing, lead management, follow-ups, and new prospects.

About Sales Simplicity

Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading Sales Automation, Content Management, Lead Management, eMarketing and Reporting Management tools for new single-family, semi-custom and custom homes; condo, multi-family, realtor and senior living providers. For more information about Sales Simplicity, call (480) 892-2500 or visit or

For Sales Simplicity
John D. Wagner, 919-796-9984

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