PORTLAND, Ore., Aug. 7, 2013 /PRNewswire/ -- Rentrak (RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a TV Essentials contract with Scripps Networks Interactive (SNI) for its group-wide network of brands, which include: HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and GAC.
Rentrak information will allow Scripps Networks to give advertisers specific performance metrics tied to advertiser targets. Through Rentrak's Polk automotive detailed demographics and MasterCard Retail Spend Advanced Demographic segments, SNI brands can now report to a spectrum of advertisers, from cars to retail, how many advertising impressions were delivered to the advertiser's customers.
"We are confident that Rentrak's TV Essentials will more clearly differentiate how unique, upscale and appealing our networks' viewers are to the advertising community," said Chris Ryan, vice president of sales research and strategy of Scripps Networks Interactive. "Rentrak's suite of measurement services has energized the media-buying community, and we look forward to sharing the insights from these unique services both internally and with our advertising clients."
"We are pleased that these highly successful networks are embracing Rentrak's granular and stable measurement with our Advanced Demographics," said Chris Wilson, president of national television at Rentrak. "The TV industry has been asking for accountability for years and once again, Scripps Networks Interactive is taking the leadership position. We look forward to helping them document the value of their highly unique audiences."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Scripps Networks Interactive
Scripps Networks Interactive (SNI) is a leading developer of lifestyle-oriented content for television, the Internet and emerging platforms, where on-air programming complements online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company's lifestyle media portfolio comprises popular lifestyle television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Scripps Networks Interactive is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Dallas, Atlanta, San Francisco, Cincinnati, Nashville, Tenn. and Chevy Chase, Md.
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
- Professional Services
- Scripps Networks Interactive
- Food Network
- Cooking Channel