MAIDENHEAD, UNITED KINGDOM--(Marketwire - Mar 13, 2013) - As marketers continue to grapple with rapidly changing consumer demands, quickly analyzing accurate customer data is fundamental in creating and delivering relevant experiences across digital and traditional channels. Today, SDL (SDL.L) introduces the SDL Intelligent Marketing Suite™, a family of software products that helps global brands understand customer data and deliver personalized communications.
The SDL Intelligent Marketing Suite enables marketers to extract information about their customers'' preferences and purchasing habits from the various ways their customers interact with them, such as through the website, social media or mobile devices. Armed with this information, marketers can understand what the customer wants and engage at the right time, with the right message, in the right tone of voice, across the right channel.
"There is a plethora of data available to marketers and some would argue it''s too much," said Bob Hale, CEO of SDL Campaign Management & Analytics. "By putting analytical business tools in marketers'' pockets it will make it easier for them to identify relevant data and analyze it in ways that create meaning and insight. Marketers can then turn this understanding into engagement and interact with their customers in the way each customer wants."
SDL Intelligent Marketing Suite is comprised of three core, integrated products: SDL Customer Analytics®, SDL Campaign Manager®, and SDL Email Manager® that provides the foundation for marketers to build campaign strategies based on individual customer journeys. With specific solutions addressing different industries, marketers are able to access industry-specific data models that will allow them to address factors unique to their markets.
Australia''s largest women''s apparel group, Specialty Fashion Group, implemented the SDL Intelligent Marketing Suite and has seen an ROI of 2,200 percent on its most recent direct marketing campaigns.
"Data is a critical component of our business, but too much data or the wrong data can confuse our understanding of the customer and be detrimental to how we communicate with our customers," said Alison Henriksen, CFO of Specialty Fashion Group. "Working with SDL, we are able to better understand our customer data and as a result, deliver relevant promotions and information to our customers through the channel that is right for them and at the right time."
The SDL Intelligent Marketing Suite works with other SDL products including content creation and management, social media monitoring, and language management. For more information visit http://www.sdl.com/ims.
SDL enables global businesses to enrich their customers'' experience through the entire customer journey. SDL''s technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.