Sealand Natural Resources, Maker of Sealand BIRK, Brings Dash Advisors On Board for Success in Fast Flowing US Beverage Sector

Business Wire


Sealand Natural Resources (SLNR), a new product development company which makes, markets and sells functional beverages such as Sealand BIRK, today announced that the company has retained Dash Advisors, LLC, a company known for propelling emerging beverage brands into the realm of super-stardom. “Dash will provide strategic guidance, long-range planning and critical marketing savvy. They will light our way through the complex US beverage market,” said Lars Poulsen, CEO, of SLNR.

What is Sealand BIRK?

A new entry in the health and vitality beverage category, Sealand BIRK is a beverage that is tapped from birch trees in early spring and imported from Denmark. Refreshing, and lightly sweet, it can be enjoyed as it tastes naturally, or blended with other fruit and floral flavors in the launch line: elderflower, raspberry, blueberry and ginger-lime. (All are gluten free and vegan.)

“The category is very crowded with 'me too' beverages but Sealand BIRK birch juice is truly different. It is sharply in line with what consumers are looking for now: healthful ingredients, minimal calories and sugar, and great flavor,” said Danny Rubenstein, co-founder of Dash Advisors. “We’ve helped many start-up beverage companies become successful over the past 30 years and we’re looking forward to being part of the Sealand BIRK team to do it again,” said Rubenstein.

Janet DiGiovanna, Dash Advisors co-founder and CMO, said: “I’m always looking for a beverage that offers consumers naturally occurring health-giving benefits. This one could quickly go from a nascent product to a full-blown category leader, innovator and first mover. This one has all the right stuff inclusive of a beautiful package. I’m proud to be a part of this team.”

Dash brings both strategic and granular approaches to pioneering new beverage brands to market. Critical areas are the need for more structure and strong systems. “The failure rate is huge in the food and beverage industry,” said DiGiovanna. “Our process minimizes that possibility.” Dash tackles issues such as the high cost of entry to market, quickly changing distribution models, tight margins, mainstreaming of organic products, and skills in out-maneuvering the lumbering food giants who attempt to enter the innovators’ space. “Our biggest gift to start-ups is that we significantly increase their chances for success,” said DiGiovanna.

About Dash Advisors, LLC

Dash was founded by Janet DiGiovanna and Danny Rubenstein, expert strategists, business builders and entrepreneurs with over twenty years of experience and proven success. Hailing from BBDO in New York and Arthur Andersen & Co., Consulting Division (now Accenture), Dash and its principals have been retained or held executive positions with successful companies such as, POM Wonderful, Odwalla, Driscoll’s Berries, Artuso Pastry, Whole Foods Market, Gerber Products, TKO Farms, Galaxy Desserts, TAZO Tea, SunOpta, Lotus Foods, and O.N.E. (One Natural Experience). Danny was also one of the original partners of Naked Juice , which they launched in 1985, successfully grew and then eventually sold to Chiquita Brands in 1991.

About Sealand BIRK

Sealand BIRK is made by Sealand Natural Resources, Inc., a research and new product development company, that manufactures, markets, and sells functional beverages, organic nutraceuticals, health supplements, medicinal raw materials, and health food worldwide. Its product line is the harvested raw materials from the Birch tree and other natural and organic harvested compounds. The company’s products include Sealand BIRK branded Sealand Birch tree juice; and other products. SLNR offers products through direct sales, wholesale, and retail sales, as well as through distribution and licensing. Sealand Natural Resources Inc. serves specialty retailers, Co Op stores, health and science related companies, and chain stores, as well as the individual consumer. For more information, visit:

Forward Looking Statements

This letter contains certain forward-looking statements of our intentions, hopes, beliefs, expectations, strategies, and predictions with respect to future activities or other future events or conditions within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are usually identified by the use of words such as “believe,” “will,” “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “should,” “could,” or similar expressions. These statements are only predictions and involve known and unknown risks, uncertainties and other factors. Actual results may materially differ from the results, levels of activity, performance or achievements, expressed or implied by these forward-looking statements.

Investor Relations:
Sealand Natural Resources Inc.
Steve Matteson, 800-688-0501 ext 7


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