Second Generation of IDC's Star Pro Audio(TM) Solution to Make Asian Debut at CommunicAsia2013

Targeted ad insertion, shared hub support, and lower bandwidth requirements make this next-level solution unique.

Marketwired

OTTAWA, ONTARIO--(Marketwired - June 10, 2013) - International Datacasting (IDC.TO), a global leader in digital content distribution for the world's premiere radio and television broadcasters, will show the second generation of its popular STAR Pro Audio™ Solution for the first time in Asia at CommunicAsia2013 in Singapore, running from June 18-21. IDC will be exhibiting at stand 1D2-04.

This second generation of the STAR Pro Audio Solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time. Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules.

In addition to increasing ad revenues and improving flexibility, the STAR Pro Audio Solution significantly lowers per-channel costs through shared hub support. Additionally, it uses up to 70% less bandwidth compared to competitive solutions.

"With this next generation of the STAR Pro Audio Solution, radio broadcasters can look forward to two very important things-boosting revenue and lowering their operating expenditures," said Doug Lowther, President and CEO, International Datacasting. "The platform increases advertising revenues because it enables highly localized ad insertion. The ability to sell more targeted ads-by location, demographic, time zone, or language-means more revenue opportunities across the entire network."

The STAR Pro Audio Solution includes a copy split capability that allows operators to send select ads to specific regions or specific receivers. Stored audio files can be inserted into live or recorded programming. Cost savings are realized through shared hub support which enables multiple radio networks to share one 4-channel receiver instead of having each network deploy its own stand-alone, single channel receiver. Additionally, the STAR Pro Audio Solution requires just 120 kHz space segment for stereo, as opposed to 440 kHz for competitive systems, resulting in further cost savings.

About International Datacasting Corporation:

International Datacasting Corporation (IDC.TO) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform, and the Digital Tattoo™ DTH Over IP Gateway. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.

Forward-Looking Statements:

This press release contains certain information that may constitute "forward-looking information" and/or "forward-looking statements" within the meaning of applicable Canadian securities laws. All forward-looking information and forward-looking statements are necessarily based on a number of estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies. All statements other than statements which are reporting results as well as statements of historical fact are forward-looking statements that may involve a number of known and unknown risks, uncertainties and other factors; many of which are beyond the ability of IDC to control or predict.

Forward-looking statements are generally identifiable by use of the words "may", "will", "should", "continue", "expect", "anticipate", "estimate", "believe", "intend", "plan or "project" or the negative of these words or other variations on these words or comparable terminology. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Risk factors that might cause actual results to differ materially include, but are not limited to: competitive developments; risks associated with IDC's growth; expectations regarding new product initiatives and timing, including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform and Digital Tattoo™ DTH Over IP Gateway; any difficulties with integrating acquired product lines into IDC's business and/or manufacturing procedures; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite services market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; expectations with respect to the sufficiency of its financial resources and liquidity; regulatory risks and intellectual property infringement.

More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com,

Except as expressly required by applicable law, we undertake no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. 

Contact:
International Datacasting Corporation
Virginia Lee Williams
(613) 596-4120, ext. 2233
vleewilliams@datacast.com

International Datacasting Corporation
50 Frank Nighbor Place
Kanata, Ontario, Canada K2V 1B9
www.datacast.com

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