See How Agencies Replied To This W Hotel Chain's Twitter-Only Account Review

Business Insider

Aloft, the sub-brand of W Hotels, the Starwood hotel chain, is holding an ad agency review via Twitter.

On Nov. 15 the 60-location brand tweeted:

It got five retweets, six favorites and 22 replies from PR agencies in response. Among the contenders are Havas PR and Alison+Partners (and a bunch of unknowns).

Here's the Havas pitch:

Similarly, here's A+P's:

The Chamber Group did not feel the need to be restricted by the rules of punctuation:

You can follow the rest of the action on Aloft's custom tweet/pitch page, here.



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