SEPHORA is opening a new store in China, located in one of the liveliest districts in Shanghai at the junction of Nanjing West Road and Maoming Road. With 1,500 m² of sales space in a modern building comprising five floors, the new SEPHORA Xiang Yang flagship store is the biggest store opened by SEPHORA in China. It hosts 118 different brands, of which 17 are Asian, and nearly 7,000 products.
The store has 98 employees out of a total 2,500 employees at Sephora China.
Chris de Lapuente, CEO de Sephora, said: “We are proud to be opening this new store in Shanghai. It reflects the success of the brand among Chinese customers, who expect the highest standards of quality and service. This new store is representative of a strategy that has enabled us to become leaders in China. Its design, which respects the heritage of the brand, embodies a rich and unique shopping experience in China based on a high quality and unusually innovative concept, offer and services.”
SEPHORA opened its first store in China in 2005. The brand today has 133 stores across 47 towns in China. Sephora’s global network includes more than 1,750 points of sale in 30 countries across the world. Europe has almost 900 stores (including Russia), around 700 in the Americas (North and South), 144 in Asia and 24 in the Middle East.
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