Sergeant's Pet Care Products, Inc. Announces Innovative New Products at Global Pet Expo

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Sergeant's Pet Care Products, Inc. Announces Innovative New Products at Global Pet Expo
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ORLANDO, FL--(Marketwire -02/29/12)- Sergeant's Pet Care Products, Inc. announces a variety of innovative new product offerings for both the pet specialty and grocery/mass retail channels at the 2012 Global Pet Expo. A leader in the pet supplies industry, Sergeant's is presenting new pet products in the flea and tick, behavior, health care, dental care, pet toys and aquatics categories.

"We're proud of the new products we're bringing to consumers this year," stated Caryn Stichler, vice president of marketing at Sergeant's. "Each year, we focus on developing products that respond to the needs consumers bring to us. Our goal in every product we develop and manufacture is improvement of life for pets and pet parents. This year's line up is no exception. We have some very exciting new items that are industry-firsts and that consumers will really respond to positively."

The lineup of new products includes:

Flea and Tick Products

SENTRY® Fiproguard™ MAX - This topical flea and tick treatment contains the same veterinarian-recommended active ingredient, fipronil, found in Frontline® brand products.* But with SENTRY® Fiproguard™ MAX, the power of fipronil is maximized with the addition of a second active ingredient. The patent-pending combination of active ingredients in Fiproguard™ MAX starts to kill fleas and ticks in minutes -- even faster than Frontline® Plus!* It works so fast, it stops reinfestation of fleas, ticks and chewing lice and maintains high efficacy for 30 days, protecting pets and homes. SENTRY® Fiproguard™ MAX will be available at pet specialty stores nationwide in spring 2012.

Sergeant's Pronyl OTC™ MAX - Developed for the grocery and mass retail channels, Sergeant's Pronyl OTC MAX contains fipronil, the same trusted active ingredient found in Frontline® brand products.* By combining the fipronil with a second active ingredient, Pronyl OTC™ provides maximized results. This combination of active ingredients starts to kill fleas and ticks in minutes, even faster than Frontline® Plus!* It also maintains high efficacy for 30 days. The patent-pending combination of active ingredients kills so fast, it stops reinfestation of fleas, ticks and chewing lice. Sergeant's Pronyl OTC MAX will be available at grocery stores and mass retailers nationwide in spring 2012.

Behavior Products

SENTRY Stop That! Noise & Pheromone Spray - To modify destructive or aggressive behavior, this new product for dogs and cats combines noise and a specially-developed pheromone mist. The pheromone in the SENTRY® Stop That!™ Spray mimics a natural pheromone that almost immediately calms and refocuses pets to end their negative behavior by reducing their excitability. Unlike other noise-making products that are very temporary, the spray's pheromone mist redirects the pet's attention and behavior. The effect is longer lasting than noise alone and helps the pet not to re-engage in the negative behavior.

SENTRY Calming Spray - The patented pheromone in the calming spray mimics a natural neonatal pheromone that reduces anxiety in a new or stressful environment. In scientific studies, this pheromone has been proven to modify both the behaviors and physiology brought on by stress. Clinical testing showed that the pheromone even reduced pets' elevated heart rates when exposed to noises and activities that create anxiety. It is an excellent choice for temporary stressful situations such as trips to the veterinarian, groomer or new visitors. It helps make dogs and cats feel secure and safe at home and on-the-go. SENTRY Calming Spray will be available in pet specialty retailers in March 2012.

SENTRY Calming Diffuser - This proven pheromone technology is perfect for calming dogs and cats in a specific area of the home during stressful situations such as thunderstorms or fireworks. It uses a pheromone that mimics the pheromone produced by mother cats and dogs to calm their young to reduce stress and anxiety. SENTRY™ Calming Diffusers will be available at pet specialty retailers in May 2012.

SENTRY™ Calming Collars - These collars are already sold in pet specialty stores nationwide and are the flagship products in the SENTRY® pheromone product line. They are an easy-to-use solution that releases Good Behavior calming pheromones scientifically shown to reduce stress and anxiety and resolve behavior problems in dogs and cats. Because they go where the pet goes, they are an excellent option for active pets whose behavior is induced by anxiety. The cat collar has a breakaway feature for safety when climbing. Collars are effective for 30 days.

Health Care Products

SENTRY Anti-Diarrhea Liquid - This pleasant tasting, fast acting liquid for dogs helps alleviate upset stomach and diarrhea. SENTRY™ Anti-Diarrhea Liquid is available at pet specialty retailers nationwide.

SENTRYSterile Eye Wash - A gentle formula that offers a mild irrigating solution for dogs that cleanses and flushes away irritants from dirt, dust, wind and ragweed -- leaving clean, bright eyes. This safe formula soothes and moisturizes dry eyes. SENTRY™ Sterile Eye Wash is available at pet specialty retailers nationwide.

SENTRY Medi-Wraps- The wraps are an easy and convenient way to give pills or capsules to your dog by hiding them inside this delicious peanut butter- or chicken-flavored treat. They make giving pills to your dog a positive experience. SENTRYMedi-Wraps are available at pet specialty retailers nationwide.

VeTSCRIPTION Medi-Wraps- A convenient and easy way to give pills, these wraps make taking medication a positive experience for your dog by hiding them inside a chicken-flavored treat. VeTSCRIPTION™ Medi-Wraps™ are available at grocery stores and mass retailers nationwide.

Dental Care

SENTRY Petrodex® Breathsations Chews - This mint-flavored chewable for dogs, features a patented technology that gently scrubs dogs' teeth clean, while freshening breath. SENTRY™ Petrodex® Breathsations Chews are available at pet specialty retailers nationwide.

SENTRY Petrodex® Dental Water Additive - This easy-to-use additive for dogs helps keep water fresh while whitening teeth and freshening breath. Chlorhexidine and zinc gluconate provide strong antimicrobial benefits and help reduce accumulation of plaque and tartar. SENTRY™ Petrodex® Dental Water Additive is available at pet specialty retailers nationwide.

SENTRY Petrodex® Deluxe Finger Toothbrush - This easy-to-use finger toothbrush for dogs and cats helps to remove plaque and food debris while massaging gums. It is gentle, flexible and has an added safety ring for security while using. SENTRY™ Petrodex® Deluxe Finger Toothbrush is available at pet specialty retailers nationwide.

Pet Toys

ZOINK!® Crazy Beaks® Flying Birds - This unique glow in the dark toy for dogs is a great way to keep your pet healthy and happy. The Crazy Beaks® Flying Bird chirps when tossed through the air and can be used with the popular ZOINK!® Fetch 'N Fling Ball Thrower. ZOINK!® Crazy Beaks® Flying Birds will be available nationwide in April 2012.

Aquatics

Mardel® BacterShield™ for freshwater and saltwater - This bioadhesive supplement repairs and strengthens the fish's natural slime coat, which helps protect against bacterial and fungal infections of the fins, tail and skin. Mardel® Bactershield™ will be available in pet specialty retailers in March 2012.

Mardel® ParaShield™ for freshwater and saltwater - This bioadhesive supplement repairs and strengthens the fish's natural slime coat. It also strengthens the fish's defense against parasitic infections such as ich. Mardel® ParaShield™ will be available in pet specialty retailers in March 2012.

Mardel® ProtoShield™ for freshwater and saltwater - This revolutionary technology repairs and strengthens the fish's natural slime coat, which enhances the fish's defense against protozoan infections such as velvet. Mardel® ProtoShield™ will be available in pet specialty retailers in March 2012.

To learn more about new products from Sergeant's in the grocery and mass retail channel, visit sergeants.com.

For information about new products in the pet specialty channel, visit sentrypetcare.com.

About Sergeant's Pet Care Products, Inc.

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

*Frontline® and Top Spot® are registered trademarks of Merial. Fiproguard™ and Pronyl OTC™ are not manufactured by or distributed by Merial. Fiproguard™ and Pronyl OTC™ contain fipronil, the active ingredient used in Frontline® Top Spot®. Pricing based on MSRP of Fiproguard™ and Pronyl OTC™ and retail price survey of Frontline® Top Spot® as of February 15, 2012. Frontline® is a registered trademark of Merial. Fiproguard™ MAX and Pronyl OTC™ contain fipronil combined with a second active ingredient. In independent studies comparing the efficacy of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX to Frontline® Plus, more fleas and ticks died within the first hour after application of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX. This high level of efficiacy was maintained throughout the month.

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Contact:
Media
Kelly Lytle
402.938.7006
klytle@sergeants.com

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