SFX Entertainment Acquires Perryscope Productions

Merchandising Company Provides Expertise To SFX Global Brand Portfolio

Business Wire


SFX Entertainment, Inc. (SFXE), the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, announced today it has acquired Perryscope Productions, LLC, a New York-based full-service licensing and merchandise company, to implement its strategy for all SFX brands and events.

With the acquisition, Perryscope founder and principal Norman Perry and his team will oversee and direct all aspects of SFX’s global merchandise operations.

“Norman Perry is a true innovator in merchandising,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “He will expand the brand awareness of our many SFX properties and ensure high-quality, cutting-edge merchandise and collectibles will be available at events and wherever EMC fans shop.”

Perry has had an extensive career as both a live event promoter and a pioneer in entertainment merchandising, be it at events or through the sale of a wide array of lifestyles products in online and retail stores around the world. Over the years, his clients have included a diverse lineup, including Pink Floyd, Genesis, Tom Petty and the Heartbreakers, The Rolling Stones, AC/DC, The Police and the festival that started it all – Woodstock. Perryscope has also represented theatrical properties, including The Who’s Tommy, Spider-Man: Turn Off The Dark and A Night With Janis Joplin, as well as family shows, such as Yo Gabba Gabba! Live!

“Bob Sillerman and his senior management team have assembled some of the brightest visionaries and brand builders in live entertainment, resulting in festivals and events that are the new gold standard,” Perry said. “It will be a great experience to transform their ideas and show concepts into wearables, collectibles and memories for EMC fans across the world.”

About SFX Entertainment

SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus. SFX also operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.

Forward Looking Statements

This press release contains forward-looking statements regarding our business strategy and plans, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: our ability to close the acquisition of our planned acquisition targets; our ability to integrate the companies we have acquired and plan to acquire in the future; our belief that the EMC community will grow; our ability to increase the number of festivals and events we produce and their attendance; our ability to pay our debts and meet our liquidity needs; competition; our ability to manage growth and geographically-dispersed operations; and our ability to grow our online properties. We refer you to the documents we file from time to time with the U.S. Securities and Exchange Commission, specifically the section titled “Item 1A. Risk Factors” of our most recent Annual Report filed on Form 10-K and Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K, which contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. In addition, any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events, except as required by law.

Investor Relations:
Richard Rosenstein, 646-561-6400
Chief Financial Officer
Joseph Jaffoni, 212-835-8500
DKC Public Relations
Ed Tagliaferri, 212-981-5182
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