Shell and Jewel-Osco(R) Help Chicagoland Consumers Save With Launch of My Jewel-Osco(TM) Fuel Rewards(R) Program

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Shell and Jewel-Osco(R) Help Chicagoland Consumers Save With Launch of My Jewel-Osco(TM) Fuel Rewards(R) Program
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Local consumers who use their My Jewel-Osco Rewards(TM) Card when shopping at participating Jewel-Osco …

CHICAGO, IL--(Marketwire -06/21/12)- Shell, the No. 1 selling gasoline brand in the U.S., and Jewel-Osco®, Chicagoland's No. 1 grocery store, are teaming up to help local shoppers get increased value on their everyday grocery purchases by launching the My Jewel-Osco™ Fuel Rewards® program in participating area Jewel-Osco® stores. Local consumers who use their My Jewel-Osco Rewards™ Card when shopping at participating Jewel-Osco stores starting June 25 will now be able to earn Fuel Rewards® savings, which may be redeemed at local participating Shell stations for fuel savings at the pump.

Shell and Jewel-Osco make it easy for consumers to save with the My Jewel-Osco™ Fuel Rewards® program. Consumers just need to carry their My Jewel-Osco Rewards™ Card and scan it when they check out at the store to earn Fuel Rewards savings. For every $50 spent in qualified purchases at participating Jewel-Osco stores, consumers can earn a savings of 5 cents per gallon on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 350 local participating Shell stations.

In addition, Fuel Rewards savings earned through the My Jewel-Osco™ Fuel Rewards® program accumulate so the more consumers spend at participating Jewel-Osco stores, the more Fuel Rewards savings they earn. For example, if consumers spend $100, they will earn a savings of 10 cents per gallon, if consumers spend $250, they will earn a savings of 25 cents per gallon, etc. Consumers also don't have to spend $50 in one transaction. Qualifying purchases are automatically tracked and each time the $50 threshold is met, another 5 cents per gallon reward on fuel is earned. Fuel Rewards savings will expire the last day of the month following the month they were earned.

"Jewel-Osco is pleased to be able to offer local consumers the opportunity to save money on fuel," Melissa Pursley, Jewel-Osco's Director of Marketing. "We recognize that today's consumers are continually looking for increased value, and the My Jewel-Osco™ Fuel Rewards® program provides them with an easy way to save. We encourage everyone in the Chicago area to sign up for a My Jewel-Osco Rewards Card to start taking advantage of the savings."

"Shell is helping local Jewel-Osco consumers save money at the pump," said Dan Little, Fuels Marketing Manager, Shell North America. "With participating Shell stations conveniently located throughout Chicago, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®."

Later this year in the Chicagoland area, Excentus will also officially launch the Fuel Rewards Network™ (FRN) program at Shell, a revolutionary rewards program developed and operated by Excentus, that will allow consumers to save significantly more at the pump by expanding the ways they can earn rewards.

The My Jewel-Osco™ Fuel Rewards® program is part of the FRN program and consumers can combine rewards from their grocery purchases at Jewel-Osco with other everyday purchases like clothing, dining out and more for potentially huge savings at the pump.

To start earning more rewards through the FRN program in the Chicagoland area, consumers can create an FRN Account at fuelrewards.com with their My Jewel-Osco Rewards Card, and turn everyday shopping and dining into savings on fuel at participating Shell stations. FRN Members who have registered at fuelrewards.com have exclusive access to the Dining, eCoupons and Online Mall programs also available through the FRN program. Visit fuelrewards.com to sign up for the FRN program and to learn about all the ways to save nearby and online. As part of a special introductory offer, the expiration dates for Fuel Rewards savings earned through the Dining and Online Mall programs will be extended through the end of 2012.

For more information about the My Jewel-Osco™ Fuel Rewards® program and/or participating locations, please visit www.jewelosco.com/myrewards or www.shell.us/jewel.

About Jewel-Osco
JEWEL-OSCO, a SUPERVALU company, operates 180 stores in Illinois, Iowa and Northwest Indiana. With a market-leading position in Chicago, JEWEL-OSCO stores offer consumers the convenience of combined grocery and pharmacy retail. Originally established in 1899, the company and its associates remain committed to the communities they serve. For more information about JEWEL-OSCO, please visit www.jewelosco.com or www.jeweloscopharmacies.com.

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(RDS.A) and (RDS.B)]

About Excentus
Excentus Corporation is a market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel. In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 employees. For more information please visit www.excentus.com.

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Contact:
INQUIRIES:
Karen May
Jewel-Osco
+1 (630) 948-6211
Shell Oil Products US
Shell Media Line
+1 (713) 241-4544
Meg Lewis
Edelman
+1 (323) 761-6505

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