New Shoparoo App Turns Receipts Into Cash for Schools in a Snap; 200+ Schools Across 25+ States Already Signed On

Download the Free Shoparoo Fundraising App for iPhone or Android; Pick a School and Take Pictures of Grocery Receipts to Donate Instantly

Marketwired

SAN FRANCISCO, CA--(Marketwire -08/16/12)- Today Shoparoo, a free mobile app that turns grocery receipts into school fundraising dollars, launched for the iPhone and Android. After grocery shopping for any products at any store, people simply snap a photo of their receipt with Shoparoo to earn "Roo Points" -- which the app converts into real cash for the person's designated school. Shoparoo makes raising money extremely easy -- there is nothing to buy, sell, collect or turn-in so it does not require parents or supporters to commit lots of time, change buying habits, or take on new responsibilities.

Shoparoo is simply the most hassle-free way to raise thousands of dollars.

"As we enter the 2012-2013 school year, budgets are tighter than ever. At almost every school in the U.S., parents lead the charge to raise money, with hopes of closing the ever-increasing funding gap," said Jared Schrieber, the co-founder and CEO of Shoparoo. "Current methods are time-intensive, financially-draining or inconvenient, and often require parents to drive around to sell and deliver cookie dough, take wrapping paper order forms to work, buy boxes of candy bars or other products they don't really want. Shoparoo takes school fundraising digital and makes it something that can be incorporated into everyday life for parents or anyone who wants to help better their community."

Once downloaded, participants simply follow on-screen instructions to select a school (or charity) and start raising money right away just by snapping pictures of receipts from grocers, supercenters, club stores, dollar stores, drugstores, convenience marts or pet supply stores. Shoparoo then instantly and automatically credits funds to the chosen school based on the Roo Points accumulated. In addition, Shoparoo brand sponsors reward users with coupons, freebies and recipes right within the app.

"Every day, principals and teachers dig deep in their personal pockets to buy supplies to enhance and motivate learning, buy lunch for a student who forgot or does not have lunch money, and to pay for the supplies for students who do not have the funding at home," said Mary Ley, Executive Director of Communication for Bentonville Public Schools in Arkansas. "Shoparoo gives the faculty and other supporters a cost-free, convenient way to contribute funds to schools in order to help ensure the needs of all students are met."

Once captured, Shoparoo's technology quickly checks the receipt to make sure it is real and unique before Roo Points are awarded to the chosen school. The greater the receipt's total, the more Roo Points awarded. Bonus Roo Points can be earned by staying active and submitting receipts each week. Very clear pictures of receipts also earn bonuses. Soon, purchasing sponsor brand products will instantly double the donation value of a receipt while also targeting offers and rewarding loyalty.

Participation doesn't require any credit card or bank information, and that information cannot be obtained from receipts captured with Shoparoo. To further alleviate privacy and security concerns, people are welcome to cross out any specific line-items from those receipts before they submit. Information gathered by Shoparoo is aggregated to identify trends and general consumer behavior, and is completely anonymous -- no personal information is shared with brands or marketers.

The Shoparoo app is available for free on the iPhone from the App Store at http://itunes.apple.com/app/shoparoo/id549616361 and for Android at Google Play at http://goo.gl/YIuI8.

About Shoparoo

Shoparoo is a free mobile app that turns grocery receipts into fundraising dollars for schools. Users shop normally and then simply take a picture of their receipt with Shoparoo for an instant donation to be made to their chosen school. It is the most hassle-free way to raise thousands of dollars. In addition, people using Shoparoo are rewarded by brand sponsors with coupons, freebies and recipes right within the app. Shoparoo is available for the iPhone, iPad and Android phones and tablets.

Contact:
Media
Martha Schaughnessy
Email Contact
(415) 593-1400

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