Sierra Monitor Continues Expansion of Global Presence for FieldServer Products

Opens Sales Office in Europe; Names Paul Lambert Regional Sales Manager

Marketwired

MILPITAS, CA--(Marketwire -04/05/12)- Sierra Monitor Corporation (OTC.BB: SRMC.OB - News), a company that designs, manufactures and sells electronic safety and environmental instrumentation, announced that it has opened an international sales office for its FieldServer Technologies division to support FieldServer customers throughout Europe. The company has appointed Paul Lambert as its manager of regional sales for Europe. He will be based in Berlin, Germany.

"Opening of the European office continues our strategy to expand sales and customer support activities beyond our existing domestic regions. Combined with our South Africa based engineering and sales activities, Latin American sales office and recent appointment of a full time representative in China we now have multi-continent, multi-time zone sales coverage," said Gordon R. Arnold, president and chief executive officer. "We have already developed a good base of business in Europe and Mr. Lambert will be able to concentrate on market expansion and development of OEM accounts."

In joining Sierra Monitor, Mr. Lambert brings 16 years of sales and management experience and a strong knowledge of the European region. His past activities have led to substantial sales growth with a strong emphasis in the OEM market and a good understanding of industrial protocols. Mr. Lambert holds a degree in mechanical engineering.

FieldServer Technologies, a wholly owned division of Sierra Monitor Corporation, designs and markets a broad line of devices that enhance communication between various instruments, systems, machines and other devices that utilize non-compatible data protocols.

About Sierra Monitor Corporation
Sierra Monitor Corporation designs, manufactures and sells electronic safety and environmental instrumentation. The company's FieldServer Technologies division manufactures unique protocol translator products that enable communication between disparate electronic systems overcoming protocol language barriers. By enabling communication between central building automation systems and many electronic subsystems, such as fire panels, chillers and air handlers, FieldServer Technologies assists with the integration of energy saving building automation systems. The company's products improve the safety and comfort of workers while contributing to climate and natural resource protection. Sierra Monitor's intelligent hazardous gas detection systems can be found in a broad range of applications including US Navy ships, wastewater treatment facilities, refineries, offshore oil platforms, chemical plants, parking garages and underground telephone vaults providing 24/7 protection of personnel and facilities.

The Company's vision is to capitalize on the expanding worldwide demand for knowledge-based products and services that improve operational performance, productivity, efficiency and safety in building automation, industrial, and military applications, while reducing demands on resources and energy consumption.

Contact:
Sierra Monitor Investor Relations
Steve Polcyn
408-262-6611 ext. 1341
Email Contact

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