Sigma Group Appointed Agency Of Record By Huntington Learning Center

Agency Will Lead All Media Planning and Buying Strategies for One of the Nation's Top National Tutoring Centers

PR Newswire

ORADELL, N.J., July 22, 2013 /PRNewswire/ -- Sigma Group was appointed agency of record by Huntington Learning Center in April 2013. The Agency has been contracted to provide media planning and buying services and will also support various creative assignments in the areas of direct marketing, digital strategy, and customer engagement. 


Huntington has been a leader in the tutoring industry for over 36 years, providing high-quality instruction to hundreds of thousands of K-12 students across the country in corporate- and franchise-owned learning centers. Based in Oradell, New Jersey, the company leverages media to attract new students and retain existing ones at their centers and communicate about their services and solutions.  

"Sigma's proven experience in designing efficient and effective media plans and programs for its partners resonated with Huntington," said Laura Gehringer, Executive Director of Marketing and Advertising for Huntington Learning Center. "This, coupled with its experience across a wide range of media platforms, meshed with our retail strategy. We leverage both national and local media channels in both traditional and non-traditional platforms to drive traffic to our centers and get the most return on our investment. We value Sigma's creative approach to our challenges and look forward to partnering as we continue to shape our brand message and open new locations nationally." Huntington Learning Center currently appears across spot television and spot cable networks and can be seen on early morning television including ABC's Good Morning America and NBC's The Today Show.

Sigma Group creates innovative marketing and advertising programs that connect companies and their customers to drive business results. It works with some of the world's most well-known brands, is the #1 ranked agency in New Jersey (by, was named the top small agency in the Northeast (by AdAge), and has been listed as one of Inc. Magazine's Fastest Growing 5,000 companies. Sigma Group produces award-winning work for clients across consumer, retail and technology sectors.

Shannon Morris


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