In a bid to offer touch-enabled functionality and convenience on larger screens, Atmel Corporation (ATML) recently introduced the world’s first ultra-low power single-chip mXT2952T that supports touchscreens up to 15.6 inches.
Atmel is focusing more on its core microcontroller business with the launch of the latest products as it aims to target high-growth businesses. The new Atmel maXTouch T Series delivers high-performance adaptive architecture and intuitive user interface solutions including maXStylus and maXFusion.
MaXStylus requires no additional sensor layer requirements, which facilitates better touch performance, lowers the power consumption and reduces the overall cost compared to other capacitive active stylus solutions. On the other hand, maXFusion technology enables the designers to manage both the touch interface and sensor intelligence on a single chip. The new features in the maXTouch T Series facilitates improved responsiveness with the addition of hover capability that allow consumers to pre-select icons, letters, links and other images without touching the screen.
Touch-sensing technology is one of the major growth drivers for Atmel’s microcontroller business led by increased penetration of smartphones, the rise of Android tablets, and wide usage of the latest applications in tablets, netbooks and ultra books. The increasing demand for the Atmel’s latest maXTouch solutions are expected to improve its business in the touch sensing market. The new touch controllers facilitate enhanced user experience with flawless touch performance, longer battery life and thinner screens for mobile devices. The consumers benefit from the large touch screens, which are more user-friendly and include thinner sensors and superior noise immunity.
Based in San Jose, CA, Atmel designs, develops, manufactures and sells integrated circuit (:IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.
Atmel currently has a Zacks Rank #2 (Buy). Other stocks that look promising and are worth considering in the industry are LSI Corporation (LSI), Semiconductor Manufacturing International Corp (SMI) and Anadigics, Inc (ANAD), each carrying a Zacks Rank #2 (Buy).
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