Sir Branson Wants You to 'Get Lucky' at 35,000 Feet

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If you've ever wanted to flirt with passengers across the aisle and send them a cocktail - without corralling the help of a flight attendant - Virgin America has the answer.

The carrier on Monday introduced a cheeky new seat-to-seat ordering system. Without the assistance of an attendant, you can discreetly order a drink, snack or meal delivered to a fellow passenger onboard your flight.

(Read more: Road Warrior Tested: Virgin America First Class )

And to promote the new feature, airline founder Sir Richard Branson posted a video on Virgin America's Facebook page explaining how to "get lucky at 35,000 feet."

How It Works

Your flirting begins on the airline's touch-screen personal entertainment system, located on the back of headrests. Call up the flight's digital seat map and send a cocktail, snack or meal to a fellow traveler onboard. After selecting items and paying with a credit card, a flight attendant delivers the goodies directly to the passenger's seat.

After the delivery, you can follow up and chat with your object of affection with Virgin America's existing seat-to-seat chat platform via its Red in-flight entertainment system. The chat platform allows travelers to send text messages to other fliers.

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50 percent," Branson said in the Get Lucky on Virgin America video posted on the airline's Facebook (FB) page.


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