AUSTIN, TX--(Marketwire -05/17/12)- Rock Candy Media, a marketing and advertising firm in Austin, TX, has been selected by Sirena Water Wear of Port Aransas, TX to be their sole social media agency of record. Sirena Water Wear specializes in tailoring shorts geared specifically for fishing. Rock Candy Media (RCM) is working with Sirena Water Wear to help launch their product line with new social marketing campaign strategy and execution.
"We chose Rock Candy Media because they were the only advertising agency to walk the talk; they have their own successful product line and were able to strategically implement social media marketing campaigns. Our new product line will debut with fishing shorts for women. We've had many women, ourselves included, looking for shorts they could wear from the boat to dinner -- something chic and fashionable, but also functional for fishing," says co-founder Kim Rucker.
"Rock Candy Media is one of the only agencies to have developers in-house, and that includes custom social media pages for Facebook, Twitter, LinkedIn and Pinterest. We're excited to brand a new apparel line and to use social media to take it a step further," says RCM Founder Annie Liao Jones.
About Sirena Water Wear
Sirena Water Wear was founded in 2011. The vision for Sirena Water Wear -- and the name -- was "inspired by an obsession with all things water and serves as a reminder that we are in a good place, doing something we love." Their line of shorts will be kicked off with cuts for women; their men's line will debut shortly thereafter.
About Rock Candy Media
Rock Candy Media specializes in marketing, design & post-production work such as commercial print management. After founding Rock Candy Media, Annie Liao Jones founded Rock Candy Life, a line of custom designed eco-friendly shower curtains and grew the business solely through using social media and Facebook advertising. Starting with Parts & Labour in Austin, TX, Rock Candy Life is now carried in retail stores on both coasts and in Canada.