Siteworx, LLC Releases New Study on the Total Economic Impact of Engaging Siteworx for Adobe Experience Manager

Independent Research Firm Study Highlights Siteworx’ Multidisciplinary Capabilities, Strategic Approach to Driving Positive Revenue Impact for Enterprises

Business Wire

RESTON, Va.--(BUSINESS WIRE)--

Siteworx, LLC, a leading digital experience agency, has announced the release of a new Total Economic Impact™ (TEI) study examining the potential return on investment (ROI) enterprises can realize by engaging Siteworx for Adobe Experience Manager1. The November 2013 commissioned study, conducted by Forrester Consulting on behalf of Siteworx, is titled “The Total Economic Impact Of Siteworx: A Case Study Focused On Engaging Siteworx For Adobe Experience Manager (CQ5).” The study focuses on the recent redesign and website launch for a large sales referral organization with $700 million in annual revenue using Adobe Experience Manager, Adobe’s market-leading web experience management solution.

In addition to Siteworx’ multidisciplinary capabilities, the study notes that Siteworx was selected for the project due to the strength of the company’s background in developing digital experience management platforms with Adobe Experience Manager. The study contains valuable information for Senior Managers, Directors and Officers in marketing, technology and digital disciplines in both B2B and B2C environments.

The purpose of the study is to provide business leaders and marketers with a framework to evaluate the potential financial impact of engaging Siteworx for Adobe Experience Manager. Forrester’s interview with the existing Siteworx customer and subsequent financial analysis reveal compelling results for enterprises evaluating potential partners for major digital transformation projects. In addition to the cost savings and process efficiencies enjoyed by Siteworx’ client, the study reveals three key insights for businesses and organizations:

  • Reference implementation realized benefits of $2 million versus costs of $1.1 million, resulting in a net present value (NPV) of approximately $900,000 over three years.
  • Engaging a vendor that can provide the full spectrum of digital services can create efficiencies during the procurement phase of a project, particularly for organizations with complex project and portfolio management decision processes.
  • Without existing competency and technology supporting digital experience platforms, organizations may benefit from outsourcing instead of hiring and retaining high-demand skill sets and capabilities. “It’s one thing to draw up a strategy but if it’s not framed in reference to the infrastructure used to build it, then it can lead to time wasted … and cumbersome handoffs between agencies.” – Digital marketing director, large sales referral organization

“Our customer’s business model relies heavily on the strength of its digital platforms, which facilitate sales between its members and merchants across a broad range of industries,” stated Siteworx Managing Director Keith Dezern. “The breadth of our expertise and results-driven approach enabled us to deliver a solution that greatly improves the web experience for our client’s members with the added benefits of driving revenue and minimizing costs.”

Visit “The Total Economic Impact Of Siteworx: A Case Study Focused On Engaging Siteworx For Adobe Experience Manager (CQ5)” to receive your complimentary copy of the study, or contact us at info@siteworx.com to discuss how partnering with Siteworx can impact the ROI of your next Adobe Experience Manager project.

About Siteworx

Siteworx is an award-winning digital experience agency with deep roots in experience design, web content management (WCM), eCommercedigital asset management (DAM), and systems integration. For more than a decade, our uncommon blend of technology and design know-how has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group discover, create and deploy best-in-class multi-channel experiences and connect with their customers and prospects in more engaging, more profitable ways.

Twitter: @Siteworx | Facebook: https://www.facebook.com/Siteworx | LinkedIn: http://www.linkedin.com/company/siteworx | Google Plus: https://plus.google.com/+SiteworxLLC

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1 This case study is focused on Siteworx’ implementation of Adobe CQ5, which has been updated and rebranded in 2013 as Adobe Experience Manager. Readers are urged to reach out to Siteworx or Adobe for any questions on updates between the two versions.

Contact:
Siteworx, LLC
Angela Brown, 703-657-1277
anbrown@siteworx.com

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