The content payment system which signed up many of Slovakia’s leading publishers in 2011 is now adding two more.
The Piano Media platform is adding…
- Petit Press’ regional Korzar newspaper
- Spoločnosť 7 Plus’ plus7dni site, Plus 1 Deň daily newspaper and Pluska website
- The Rock’s Slovak Spectator, an English-language news weekly magazine
The additions mean Piano now facilitates content payments for 12 Slovak publishers, including 50 sites. Readers pay €2.90 ($4.14/£2.54) per month or €0.99 ($1.41/£0.87) per week to access the whole lot, like with a cable TV subscription.
But publishers are not yet requiring charges for their entire sites. They are adopting Piano for only a small minority of their content. Spoločnosť, for example, is including only “exclusive articles, interviews, videos, podcasts and special coverage”.
“We do not think putting 100 percent of the content would even be a good idea,” Piano CEO Tomas Bella tells paidContent. “So we are not advising them to do this and no-one is doing it.
They are putting more and more in, but still on the level to be able to keep 100 percent of existing advertising revenues.”
Piano made €40,000 in its first month by June 2011 but has not disclosed figures since. It has since found funding and expanded to Slovenia.
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