Smithers Pira: Tetra Pak, Ikea, Procter & Gamble, HP and others to address the Pira Packaging Summit 2013

Business Wire


Smithers Pira have announced the agenda for their 4th annual Pira Packaging Summit, held in association with Packaging News

Despite difficult market conditions in Western Europe, there remain added-value growth opportunities for the packaging industry, especially in areas like barrier materials, with retailers and brand owners on the lookout for advanced technological solutions able to extend shelf life and enhance food flavours, etc. At the same time, greater demands are being put upon the packaging industry to help their customers develop effective sustainability strategies, but in all instances those that adopt the right path in terms of innovation are likely to be rewarded.

For firms to position themselves to take advantage of this growth potential, executives need to understand how a wide range of drivers will co-relate to create the packaging market of the future. The Pira Packaging Summit is a leadership forum which brings together senior decision-makers throughout the industry to discuss these key strategic challenges and long term strategies for success.

Held in association with Packaging News, this year’s conference is taking place 12-13 November, at the Millennium Mayfair, and precedes the UK Packaging Awards, the biggest and most prestigious awards ceremony for the packaging sector.

The programme focuses on the packaging business environment, featuring latest Smithers Pira market forecasts to 2018, plus insights into the impacts of M&A, consumer drivers and economic trends on the packaging competitive landscape, now and in the future. Communication and collaboration is also a concurrent theme in this year’s agenda, including case studies of partnerships along the supply chain from Tetra Pak, Dow and Brueckner Maschinenbau.

In addition to a snapshot of the current technical advances for packaging, in the form of active and intelligent packaging and short-run customisation opportunities, safety and sustainability of packaging will be addressed by EUROPEN and Ikea, highlighting their views on the sustainability impacts of packaging, alongside an overview of the impact of GPPS metrics from Environmental Packaging International.

The conference will also feature extended time for debate and discussion amongst speakers and attendees in targeted panel discussions, to address supply chain challenges and future opportunities in packaging. Alongside extensive networking opportunities with decision makers in your industry, London is the place to be this November.

For more information visit

Smithers Pira
Sandra Chau


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