SMTP, Inc. Enables RetirementJobs.com to Expand Its Email Marketing Program 400 Percent, to 5 Million Emails a Month

Record Email Reach Results in Increased Member Engagement

Business Wire

NASHUA, N.H.--(BUSINESS WIRE)--

SMTP, Inc. (SMTP), a global provider of scalable, cloud-based email delivery services, has helped RetirementJobs.com, the leading career website for job seekers 50 and over, successfully expand its email marketing program from one million to five million emails a month. SMTP’s email deliverability support and expertise has enabled RetirementJobs.com to achieve 400 percent growth in its email program while also protecting its excellent sender reputation and improving the company’s deliverability rate.

Email communications are critical for the RetirementJobs.com community of more than one million members nationwide. The company’s mission is to identify employers most suited to older workers and match them with active, productive, conscientious, mature adults seeking a job or project that matches their lifestyle. RetirementJobs.com relies on email to deliver members timely, relevant information about its programs and offerings, as well as the latest news about careers and the job market.

“Email is a core element of our marketing program,” said Tim Driver, CEO of RetirementJobs.com. “Because we send a very high volume of email, it is critically important to our business that it’s reliably delivered to the customer’s inbox. Since we started working with SMTP, we’ve seen a marked improvement in our email deliverability, and we’ve successfully scaled our email marketing program by 400 percent while preserving our great sender reputation. SMTP provides us with the peace of mind to know that we have an expert partner managing our email deliverability system well.”

“Successfully scaling an organization’s email marketing program from a few thousand to several million or more is no easy feat,” said Jon Strimling, CEO of SMTP, Inc. “It takes our highly skilled customer support team and deliverability experts working hand-in-hand with our customers, to achieve inbox success, whether they are sending 100,000 or 100 million emails a month. On average, statistics show that 22 percent of emails never make it to the inbox. By improving their email deliverability with SMTP’s knowledge and experience, organizations can achieve increased results that have a positive impact on customer communications, sales and revenue.”

About SMTP, Inc.

SMTP, Inc. is a provider of services to facilitate email delivery, with a focus on marketing email delivery, bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Our services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves. SMTP, Inc. is a dividend-paying, publicly-traded company headquartered in Nashua, NH, and can be found on the web at http://www.smtp.com.

About RetirementJobs.com

As the #1 career website for job-seekers aged 50+, RetirementJobs.com provides opportunity, inspiration, community and counsel to people over 50 seeking work to match their lifestyle. The company’s powerful, easy-to use job board lists thousands of openings for experienced employees seeking work with a Certified Age Friendly Employer™.Founded in 2005, RetirementJobs.com is a strong advocate and a catalyst to help employers retain, hire, and benefit from an experienced workforce. Its website also offers vital information and inspiration for older workers, including advice, news, success stories, and podcasts. For more information, visit www.retirementjobs.com.

Safe Harbor Statement

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words “may,” “will,” “should,” “plans,” “explores,” “expects,” “anticipates,” “continues,” “estimates,” “projects,” “intends,” and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing new customer offerings, changes in customer order patterns, changes in customer offering mix, continued success in technological advances and delivering technological innovations, delays due to issues with outsourced service providers, those events and factors described by us in Item 1.A “Risk Factors” in our most recent Form 10-K, other risks to which our Company is subject, and various other factors beyond the Company’s control.

Contact:
SMTP, Inc.
Paula Slotkin, 781-248-9696
SMTP@slotkincommunications.com

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